If you are a website owner and want to achieve some clearly defined marketing goals, then you have come to the right page. From this article, you will learn a lot about SEO optimization because it is a great way to get traffic for free. Surely, you want to have more visitors on the website, to present them with your products and services and, of course, to take them on a beautiful journey of the potential client on the website (customer journey).
And for your website to reach the top of the search engine, you need to know the basics of website optimization and promotion.
So what is SEO optimization?
We will try to familiarize you with the concept of SEO (Search Engine Optimization), which in translation means optimization for the search engine. The higher the position of your site in the search results of search engines, the higher the chances that users will visit it. Most users access the first 3 results of the search engine, and only 0.76% reach the 10th link:
How does site optimization take place? Step-by-step tutorial for SEO optimization
Currently, the Google search engine is the leader in attracting quality traffic. This search engine has a ranking system for sites by popularity, called: Google PR. The promotion and optimization of the site for Google is characterized by an increased speed of indexing of pages and links, resulting in the appearance of your web pages in the SERP (Search engine results page) and their ranking as high as possible in the search results.
SEO optimization for Google involves increasing the attractiveness of the site for search engines and "reconciling" sites with search robots (translating the content of the site into the language understood by the engines). To achieve this goal, it is necessary to carry out several works for the internal and external optimization of the site:
- Unique content. It is necessary to place unique content on your website, and this content must be constantly updated with new, useful information that will be extremely interesting to visitors.
Unique titles and meta tags. Site pages must contain unique meta tags. It is necessary to process according to this principle every page of the site, otherwise, you can easily be penalized for duplicate content. These are the rules of the giant Google.
Sitemap. It is usually recommended to be in XML format. You need to add a sitemap to your site server, which helps speed up the process of indexing pages, quickly capturing their changes, and increasing the speed of appearing in Google search results. - Good hosting. It is important to ensure uninterrupted and reliable hosting in the online environment.
- Site redirection. You must ensure that the site does not have duplicate content, i.e. the same content appearing on different URLs. All unique content must be indexed, because the more pages with the same content indexed by the search engine, the fewer Google resources are left to process the unique and truly valuable pages of your site.
- Loading pages. You need to test the loading speed of the website pages. If the pages are loaded by the browser extremely slowly, the chances increase that the person will leave the site and not come back soon. People in 2024 need speed, a site that loads in more than 4 seconds already has a problem with this.
- Links. It is important to control the quality of the links so that sources that are valued by the search engine and regularly visited by the search engine refer to the site. Moreover, referrals with links matter first of all on a qualitative level, and only then quantitatively. And in 2024, links that people don't click start to become less and less important for SEO.
SEO Optimization Services from SEOLITTE: prices, SEO strategies
Taken as a whole, search engine optimization is a complex process, the primary goal of which is to gain as much visibility as possible for your business (see here for examples of increased visibility through SEO from our clients).
We will take care of both internal and external optimization for your business to compete in the market and why not even beat the competition? Collaboration with SEOLITTE begins with the development of an SEO optimization strategy adapted to the individual characteristics of the business and the target audience.
We will continue with internal optimization, namely with the realization of a set of works aimed at adapting the site to the current requirements of search engines. Internal optimization is aimed at eliminating technical errors and improving its resources, thus your site becomes maximally relevant (useful, attractive) for search engines and, above all, for users, and therefore enters the TOP.
The internal optimization of a website is the basis of online business promotion. You can create great text and design, but if your site isn't optimized for technical optimization, you most likely won't get enough traffic. However, the figures prove that more than half of the website traffic on the Internet is brought by the search engine.
Next, we go to the selection of a list of keywords, based on which SEO promotion and further optimization will take place. It is very important to make a suitable semantic core, so that we attract to your site not only visitors who may be interested in what you have to say, but also potential customers.
Overall, we can outline 11 basic steps in the SEO optimization process:
- Analysis of the client's website, the topics addressed, and direct, indirect, total, or partial competitors. This is also where the creation of the strategy and work plan takes place. This point is current for all types of sites.
- Collecting and grouping semantics, form the primary core of the website, it is a kind of glossary with many search queries (keywords). This point is current for all types of sites.
- Creating a branched site structure. It is irrelevant for certain low-volume products and services that only solve small, specific goals.
- Performing an SEO audit, which is a task for the technical optimization of the website. It is current for all types of sites.
- Placing internal links increases the weight of important pages for SEO promotion. Current for everyone except single-page sites and very specific, low-interest products.
- Optimizing and improving content to make it interesting for readers and keep them engaged with content on the site. Current for all types of sites
- Analysis of the popularity of the pages on the site. Current especially for SEO for online stores, bulletin boards, and service sites - where it is possible to filter results and sort by various parameters.
- Improving the usability of the website - i.e. user-friendliness, logical and intuitive arrangement of menus, buttons, etc. Current for all types of sites.
- External optimization, working with a reference profile. It is irrelevant for subjects with little competition.
- Increase the conversion rate of visitors to customers. Current for all site types except forums.
- Step-by-step optimization of pages by sections, categories, and implementation of changes based on data analysis. May be irrelevant for single-page sites.
Do you also need quality SEO services? See the offer: SEO optimization from SEOLITTE to find out the prices for SEO promotion.