Short Definition: What exactly is a ranking factor? Ranking factors describe the criteria that search engines apply when evaluating web pages to compile search results rankings. Ranking factors can refer to a website's content, technical side, user experience signals, backlink profile, or any other characteristics that the search engine considers relevant. Understanding ranking factors is […]

Copywriting is the art of persuasion in words. Especially to persuade the public to buy what you have to offer or to resonate with your message. Moreover, good copywriting work can be measured quite clearly online: in clicks, shares, and views. But what are the characteristics that turn a plain text into a selling one? […]

In this article, we talk in advanced mode about an off-page SEO done by the book, namely about the accumulation of backlinks through creative ways of white hat SEO. But before we get into the complicated stuff, let's review the basics. So what is Off-Page SEO? Off-page SEO represents all the actions performed on other […]

The SEO strategy is the plan for organizing and promoting a website, which helps search engines (such as Google) understand what a business is about and rank it in the top organic search for relevant business keywords. The SEO specialist optimizes the site to position itself in the first place in the SERP and to […]

In this article, we will present the most important elements of On-Page SEO and we will offer you suggestions for optimizing them, for maximum benefits on the SEO side. So, the main elements of On-Page SEO are: 1) Meta tags; 2) Headings; 3) Optimized images; 4) Links structure; 5) Anchor texts; 6) Site loading speed. […]

In the following, we will illustrate some advanced SEO settings: elements related to the technical side of SEO. The examples in this article are for WordPress implementations. Yoast SEO is the plugin used, which we recommend for easier handling of these settings in WordPress, without having to write lines of code: Use the .htaccess tool […]

What awaits us in the field of SEO? What is the winning strategy this year? Below we have compiled the top elements that will influence our SEO campaigns in 2023: The use of artificial intelligence (AI): both on one side (Google uses the power of AI in its Rankbrain algorithm) and on the other side […]

Steps to create a website: How do we create a website? Information collection (online and offline research) Business plan and website structure planning (Project Manager) Creating Design and UX - a unique template for each page (Web Designer and Dev) Choosing the right CMS for your site type (such as WordPress, Joomla) (working with the […]

What is Customer Care? This is how people are treated when they interact with a brand. This includes all experiences with the company and its employees: before, during, and after the acquisition. Some global statistics on how important customer care is: -51% of customers / potential customers do not return to the company with which […]

In this article, we aim to reveal to you the steps to promote yourself online in other markets (to be able to successfully export your products and services). In the following, you will receive the strategy for an effective and effective promotion when you have decided to increase your customer base. We also chose those […]