Organic traffic refers to visitors who come to your site as a result of your pages appearing in unpaid ("organic") search results, such as Google results.

The difference with PPC traffic is that paid traffic comes from clicking ads like Google Ads on the results page.

In Google Analytics, this traffic can be viewed as follows: access the Channel Group report, which you can find by clicking on Acquisition / All Traffic / Channels. The "organic search" shown here refers to traffic from SEO.

In general, in addition to traffic obtained from searches, there are also other channels for obtaining traffic to your website:

• Direct traffic: Visitors who come directly to your website by entering your URL.
• Referral traffic: Visitors who come through links/referrals from other websites.
• Social traffic: Traffic that comes from posts on social media sites

Among the advantages of getting significant organic traffic month after month are:

• Organic traffic results in highly qualified leads who have entered exact keywords relevant to your business into the Google search box. In other words, they are already aware that they need products/services similar to what you have to offer.

• SEO means long-term sustainable results and strategy. SEO done right pays off in the very long term. So website optimization will give you a sustainable competitive advantage.

• It's profitable – SEO's return rate (ROI) was 529% globally.

• Improves your brand loyalty – If Google trusts you, it means you are a strong brand. A positive business image increases customer loyalty.

Methods to Increase Organic Traffic

So your challenge is to make sure that when people search for a product or service similar to what you have to offer, they find you and not your competitor.

Here's what you can do to increase your unpaid traffic:

• On-page SEO: You need to optimize the site content, including texts, headings, site loading speed, and the correct use of keywords on the site. All of this helps position your site as well as possible in the SERPs for certain keywords.
• Off-page SEO: This stage represents the process of obtaining external references (backlinks) from sites with SEO authority. This improves the positioning of your site in the SERP.
• Technical SEO: Focuses on the right architecture from a search engine perspective. The site should be designed according to a structure that allows Google to access, interpret, and index it.

Organic traffic is one of the most valuable assets for any website, as it leads to more qualified visitors who are actively searching for what you offer. By focusing on a comprehensive SEO strategy that includes on-page, off-page, and technical SEO, you can increase your visibility, improve your site's ranking, and establish a strong, long-term online presence. The key to success lies in continuous optimization and delivering high-quality content that meets the needs of your target audience. With consistent effort, organic traffic can provide sustainable growth and a competitive edge for your business.