Blog eng

The online marketing strategy is a coordinated and complex action plan, with general marketing measures, which determine the promotion plans on online channels: Facebook, Instagram, YouTube, Twitter, Google, and the network of Google partner sites, own website, news sites, SEO, Google Ads, Yandex Direct, Newsletters, and more. The design of a marketing strategy includes the

If you have a business that needs visibility and promotion, online advertising should be an area of interest to you. Using online advertising, the company conveys to the general or specific public positive and attractive information about its products and services. Short definition: Online advertising (on the internet), also called generic and online marketing, is

A well-designed and well-executed email marketing message reminds former and existing customers, as well as prospects, to visit your website and gives them incentives to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we set up every email marketing campaign with this ultimate goal in

Google is the most popular search engine, used by 92% of Internet users globally. When we talk about promotion on Google, we have in mind 2 directions of operation: PPC Promotion (Google Ads or formerly Google AdWords) – sponsoring your position at the top of Google searches by appearing in paid search engine results on

B2C comes from the English term “Business to Consumer” and refers to the business relationship between companies and consumers. This means that companies focus their services and products on private customers. Unlike B2B, where the emphasis is on companies and corporations and business relationships are the key to success, B2C sales require efficient customer relationship

Search Engine Optimization (“SEO”) ensures that the website can be properly indexed by popular search engines such as Google or Bing. Search engine optimization can deliver higher volumes of website traffic at lower costs than PPC advertising, such as Google Ads or Facebook Ads, and has an average conversion rate of 5-7 times higher than

Yes. The last few years have not been the easiest. The crises continued. And we have learned to promote brands online in recessionary conditions. In the following, we tell you from experience how to do crisis marketing so that it works without fail. Crisis Marketing and SEO Before implementing your marketing plan, think strategically and

Promotion in the field of e-commerce is a must. Keeping yourself in the mind and sight of the target customer is, moreover, a crucial thing that makes the difference between success and failure as an online store, especially when the number of competitors is in exponential growth, and the purchasing power of the population is

If you have been in the hotel business for some time, you already know how important the visibility of your business is, so that you can ensure a continuous flow of guests. Promotion in the hotel industry currently means a continuous and creative activity, because the world of the hotel industry is in a perpetual

Although tourism, in general, has declined due to the pandemic period, with the opening of the borders, medical tourism will flourish again. As the pandemic crisis has hit people’s pockets hard, the attractive price for certain medical services, especially in the dental field, the relatively short time to provide medical services (especially because the supply

If you have been in the B2B business for some time, you probably already know that making sales to other businesses is one of the biggest challenges for the marketing and sales department. In the case of these sales, the decision-making period can be as long as a few months to years, sometimes. Besides, the

Have you decided to launch an online beauty business? Then you probably already know that you have a pretty healthy competition in this niche, and you need to get ahead with various memorable digital promotion strategies and techniques. You have to choose those tools that will improve your brand’s popularity and help you position yourself

If you own a business in the pharmaceutical industry, you surely know that the drug product is unique and requires a customized approach that is in line with the niche ethics, because the drug is not bought for pleasure and not for free. It is a prescription market and not a purchase market, and in

If you own a HoReCa business, you certainly know how important quality marketing is for the maximum visibility of your brand. We have compiled in this article the top tips for digital promotion of your business, from the 9-year practice of the online marketing agency SEOLITTE. Online promotion tips for HoReCa Use marketing stories: Remind

If you own a business in the field of tourism, be it a travel agency, a hotel, an agro-tourism boarding house, or a winery, you have certainly had a lot to think about how to make an effective and lasting promotion strategy. Successful tourism promotion techniques The tourism business is quite specific when it comes

If you own or promote a business in the IT industry (software and IT services), you certainly know that attracting customers is a laborious, long-term activity that requires a lot of persuasion work. Currently, in Romania alone, there are over 17 thousand IT companies, and to make your company’s voice heard and taken into account,

Do you have an architecture or interior design firm? We know how to promote it in the digital environment. We have been promoting architecture and interior design offices for more than 9 years, and in the following, we discuss the digital promotion strategies that have worked for SEOLITTE clients. This article will undoubtedly serve as

Certainly, making good sales in real estate is one of the most complicated tasks a sales and marketing person can have. Conversely, whether you want to promote a real estate agent or you are a developer looking for the right marketing strategy, a single sale can cover your budget invested in digital promotion in a

The impact of social signals on SEO has been talked about for many years. But how much does social media affect your site’s rankings? Let’s find out in the article below. SEO vs. SMM: SEO increases the visibility of a website in search engines to get more traffic. SMM uses social media sites to increase

William Penn: “Time is what we want most, but what we use worst.” Time Management Definition: The predictable control an individual can exercise over a series of events. Time flies… even when you worry about wasting time, you still waste time 🙂 It’s not for nothing that they say that time is the most important

Short Definition: What exactly is a ranking factor? Ranking factors describe the criteria that search engines apply when evaluating web pages to compile search results rankings. Ranking factors can refer to a website’s content, technical side, user experience signals, backlink profile, or any other characteristics that the search engine considers relevant. Understanding ranking factors is

Copywriting is the art of persuasion in words. Especially to persuade the public to buy what you have to offer or to resonate with your message. Moreover, good copywriting work can be measured quite clearly online: in clicks, shares, and views. But what are the characteristics that turn a plain text into a selling one?

In this article, we talk in advanced mode about an off-page SEO done by the book, namely, about the accumulation of backlinks through creative ways of white hat SEO. But before we get into the complicated stuff, let’s review the basics. So what is Off-Page SEO? Off-page SEO represents all the actions performed on other

The SEO strategy is the plan for organizing and promoting a website, which helps search engines (such as Google) understand what a business is about and rank it in the top organic search results for relevant business keywords. The SEO specialist optimizes the site to position itself in the first place in the SERP and

In this article, we will present the most important elements of On-Page SEO, and we will offer you suggestions for optimizing them for maximum benefits on the SEO side. So, the main elements of On-Page SEO are: 1) Meta tags; 2) Headings; 3) Optimized images; 4) Links structure; 5) Anchor texts; 6) Site loading speed.

In the following, we will illustrate some advanced SEO settings: elements related to the technical side of SEO. The examples in this article are for WordPress implementations. Yoast SEO is the plugin used, which we recommend for easier handling of these settings in WordPress, without having to write lines of code: Use the .htaccess tool

What awaits us in the field of SEO? What is the winning strategy this year? Below we have compiled the top elements that will influence our SEO campaigns in 2023: The use of artificial intelligence (AI): both on one side (Google uses the power of AI in its Rankbrain algorithm) and on the other side

Steps to create a website: How do we create a website? Information collection (online and offline research) Business plan and website structure planning (Project Manager) Creating Design and UX – a unique template for each page (Web Designer and Dev) Choosing the right CMS for your site type (such as WordPress or Joomla), and working

What is Customer Care? This is how people are treated when they interact with a brand. This includes all experiences with the company and its employees: before, during, and after the acquisition. Some global statistics on how important customer care is: -51% of customers / potential customers do not return to the company with which

In this article, we aim to reveal to you the steps to promote yourself online in other markets (to be able to successfully export your products and services). In the following, you will receive the strategy for an effective and effective promotion when you have decided to increase your customer base. We also chose those

Capitalize on the personal impact of Social Media accounts Think of social networks as you think of traditional networks: Get to know other people, giving them value (help, information), and they will naturally want to know about you and what you do. On Twitter, Instagram, Facebook, and LinkedIn, there are almost 2 billion users in

Definition: Key Performance Indicator, or KPI, is a performance appraisal tool that illustrates the degree of achievement of the desired parameter. When we discuss the performance indicators of a site, we are interested in how well it achieves its goals of collecting monthly leads for our site. Of course, we can calculate both micro-conversions (e.g.,

Various types of content have their place on a website; however, it is worth mentioning here that, for quality SEO, let’s not forget that search engines attract the most attention to the written text. What is the connection between SEO and content? Without textual content, there is practically no SEO. Or, SEO is a branch

New to SEO? Wondering how it works and what counts in optimizing a website? You are in the right place! If this topic piqued your interest, it means that you are a person who wants to be better at what you do, because you invest in yourself and your education. You’ve probably read about SEO

We note with sadness how many resources are spent on filler content. Yes, everyone knows that SEO requires content. So be content! But aren’t you already tired of advertorials like “What is SEO and how is it useful?” and “X steps to building an SEO strategy”? Even sadder is when useless content is created for

What is Google My Business? If you carry out your activity in a certain locality, the free tool from Google – Google My Business (GMB) is very handy. GMB helps you maintain your online visibility. In addition, with the help of this tool, you can promote your name. When the user types keywords relevant to

Astăzi, pentru cumpărători, recomandările de la prieteni și opiniile experților sunt mai semnificative. Publicitatea directă se estompează treptat, în fundal. Funcționează în continuare, dar cumpărătorii sunt mai interesați de informațiile veridice de la consumatori.

Creating relevant website text may seem like a no-brainer or an unqualified freelance activity. Nothing is more false! Attractive, engaging, and engaging writing often requires theoretical, journalistic, and creative writing skills. Let’s not risk creating texts for the sake of filling the pages. Here are the steps you can take to create authentic content for

As we are constantly researching everything that marketing means, we also studied big companies, such as Facebook, LinkedIn, Dropbox, and Airbnb. They have not become worth tens or hundreds of billions of dollars and are still growing so fast with a single moment of inspiration. Behind these ideas with exponential effect was a very well-developed

The economic crises have been going on for several years, but they have a solution. Let’s see how we help businesses overcome financial bottlenecks through digital promotion! 1.  Strategic thinking – the guarantee of avoiding an imminent crisis We may not invent the bicycle if we remind you of the imminent need to think strategically

Definition: Conversion = “changing one value into another” Online conversion is a tactic you use to turn your potential customers into regular customers. Conversions can be of 2 kinds: macro and micro-conversions. EXAMPLES OF MACRO-CONVERSIONS: Purchase of a product Subscription to a service Obtaining a Prospect/Lead (potential sales opportunity). EXAMPLES OF MICRO-CONVERSIONS: Subscribe to the

Do you own a dental clinic? Then we know you need a steady stream of new and old customers. We have a long experience of promoting dental practices, and we are aware of the high costs of maintaining one. That’s exactly why we decided to give you a step-by-step guide on how to promote a

Choosing a major has become such a complex and controversial topic that it is often considered the deciding factor for career success or failure. Any recent high school graduate will ask themselves the question: “If I choose an X major, where will I be able to work next?” An ideal job for a recent college

Nowadays, having a good product is no longer a guarantee of success. In our complex world, with extensive competition in virtually every niche, promotion is the key to the visibility and even existence of your business. Today, you simply cannot disappear from the market, and newer promotion means disseminating your message in all available media:

If you own a strength club, this article will bring you up to date with the latest trends in online sports promotion. In the following, I have explained in detail which communication channels to use and how to correctly construct your messages to give on each of them. Website We have to start with a

SEO has always been about keywords, of course. Over the years, search engine algorithms have become more sophisticated, and just “having the right keywords” in your content is no longer nearly enough to get you ranked well in Google. Be that as it may, these phrases and words remain the skeleton on which we base

Anchor Text – one of the most powerful signals that engines use in their rankings is anchor text. If dozens of links lead to a page on matching keywords, the page has a very high probability of ranking for the phrase targeted in this anchor text. Average session duration  – the average duration of website

Are you a journalist? Do you create impactful articles every day, but every time the conversion figures are low, and your target audience gets lost in all the informative noise in the blue ocean of the Internet? Looks like the time has come to do SEO, or at least fully understand it. Digital agency SEOLITTE

We offer you a series of business ideas that work! If you are one of those people who have always wanted to start an online business but have no idea how and where to start, then this article is for you! Today, there are a lot of tools you can use to build an online

We are the SEOLITTE team. We focus on online marketing and social media promotion services. Because we know how important social media promotion is, we make sure that our clients’ projects do not fall behind in this aspect either. So when we talk about SEO optimization, we’re also talking about social media marketing and management,

In recent decades, marketing has had to keep up with huge technological leaps. Thus, over the years, it has become an indispensable field for most businesses in need of growth, with its specific functions and principles, which are very complex. Moreover, the situation of the world economy is currently subject to unprecedented changes, and the

Do you want to know what you need to do for your website to reach the first positions in Google again this year? It is not enough to say that SEO is evolving. Since day one, Google’s algorithm has evolved, but why all the fuss now? Many talk about the death of SEO, but it

Digital marketing is an art. Not everyone can do it, and especially… not everyone brings results. How do we distinguish a productive strategy from a blatant lie? A good marketing strategy cannot be a lie or a hoax. There’s a price to pay there. Nothing is “born” in two steps and 3 movements: everything is

When running an online business, the advantages of SEO cannot be underestimated: only a carefully planned, step-by-step organic promotion campaign can serve as a guarantee for good positioning in Google search results. What you want, in this case, is as simple as “hello”: increase traffic to your website, attract as many potential customers as possible,

How do you make your business stand out in a world that has suddenly “turned” to online sales? You create an online store! If you are not yet online, now is the time. Although in recent years the online presence has become more and more important for the visibility of the business in the market,

Contrary to market beliefs, it is possible to find an SEO agency that guarantees sales, or in other words, effective partners focused on the prosperity of your business! SEOLITTE’s credo and metrics state the following: SEO is the advertising channel with the highest ROI (return on investment). Stay with us to understand why marketing with

A quality promotion of a website can be done in only one way: by developing good content and optimizing it for SEO. We are referring here to an organic promotion, i.e., through the intrinsic value of the site. The safe, correct, and long-lasting way to promote a website is through content editing (or copywriting): the

The purpose of this article is to share our experience and observations so that you can achieve better results by adopting our SEO logic and strategies. We will tell you what factors we take into account when optimizing online stores, what are the actions to take to guarantee a place on the first page of

Do you wonder why online stores fail, and only a very small percentage of them manage to complete successful online transactions? The causes of failure can be multiple, from wrong configurations to the texts on the pages to the unclear presentation of the product. In the following, we will explain the 4 most common reasons

Do you have an online business or blog that you want to actively promote? Do you know how important it is to advertise online, but have no idea what the trends are? If you are among the people who may have tried to do digital promotion independently or who have tested all kinds of irrelevant

RankBrain is the third most important ranking factor in Google. This guide describes everything we need to know about the Google RankBrain algorithm. Google RankBrain Guide Content: CHAPTER 1: What is Google RankBrain? CHAPTER 2: How RankBrain Works CHAPTER 3: Keyword Analysis, in the World of RankBrain CHAPTER 4: How to Optimize Titles and Meta

What are the best methods of promotion for your website? What can you do to drive traffic growth? Some of the promotion methods you already use; others you wanted to apply, but perhaps you forgot about them; there are also those you haven’t even heard of. This article is designed to take you deeper into

Do you want to increase the visibility of your brand and enjoy increased income? Automation is the solution for entrepreneurs with the results that you need too. It’s time to forget about Excel and manually entering your customer data. You will be able to increase the monthly sales of your company by at least 3

There are well-known mistakes in website optimization, mostly, they have already been heavily penalized through Google algorithm changes – link spam, keyword overuse, Black Hat SEO techniques… But you are probably not reading the article for this reason. Want to know the less obvious mistakes you’re making when optimizing your website? You don’t use keywords

In a world where we live more online than offline, learning to operate with the tools of the virtual environment is much more than a necessity, especially if you have a business or a website that you want to grow, like traffic and conversion. We have all heard the term SEO Optimization more than once,

“A good text cannot be written just for the sake of writing. You have to believe in that product.” Short Definition: What is Copywriting? It is the activity that includes writing texts for advertising purposes or other forms of marketing. The product of this activity is written content that aims to increase brand awareness and

Amazon is one of the largest online retailers worldwide and the largest online retailer in the United States. In 2019, net sales on Amazon reached more than US$280.5 billion, up from US$232.89 billion the previous year. On this platform, retailers sell books, clothing, electronics, music, and many other consumer products. The company is also the

The year 2020 set the tone for jobs practiced in the online environment. The big change has touched almost all niches, and the legal field has expanded much more digitally. In particular, we are talking about law firms with local clientele. Why? The digitization of the activity in the legal field has brought new perspectives

Short Definition: What is SEO, and why do news sites need optimization? Positions at the top of Google are coveted by all news sites, and the desire to reach as close as possible to Internet users is a colossal one. Why visibility in Google is important and how you can reach the first positions in

Article content: Have you heard of SEO but don’t know if it suits your website? How do you understand when you need SEO Optimization? Why do you need SEO consulting even before you create a website? Be a responsible and visionary entrepreneur. Unsuspected advantages of the 1st place in Google, which you probably overlook. Agents

Get closer to your customers with Content Video. Before proceeding with the steps of YouTube channel optimization, let’s also see what SEO for YouTube is. Short Definition: SEO for YouTube involves optimizing your channel, playlists, metadata, description, and videos. You can optimize your videos for search both inside and outside the YouTube platform. After Google,

Definition: SEO is the optimization and promotion of websites for more traffic from Search Engines. SEO has 2 big parts: On-Page SEO and Off-Page SEO. When we talk about on-page optimization (SEO On Page), we mean actual work on the website pages. Its content is being worked on to improve it. We work with special

|Brief Definition: What is TikTok? TikTok is a social network for sharing video content. The TikTok platform is used to make a variety of short videos that include dance, comedy, and education, ranging from 3 seconds to 1 minute in length. TikTok is one of the most downloaded applications today, being intended for the creation

Together with the team, we kept asking ourselves, why do some businesses replenish their customer list constantly, how do they attract them in such large numbers, and with such consistency online? Be it offline or online – it’s important to be able to talk about satisfactory sales! But how do you attract your customers? Through

Not all businesses are created equal. Some have vision – they plan, estimate and intelligently invest budgets in promotion, growth, and development. Meanwhile, other businesses don’t take enough time to analyze their competition, their consumer, or their budget for online promotion. To find the real reasons, the SEOLITTE team decided to do an investigation in

How many of your website visitors do you think are ready to purchase from you immediately? According to the statistical data generated by various studies, their number does not exceed 4%. What do we do with the 96% who, even if they are not ready to buy now, are still interested in your product/service and

Launching a website or online store is a real challenge for businesses that are not yet Digital. It is not enough to launch a website with a simple structure (genre: Basic Landing Page) and wait for the avalanche of customers. How do you think they will find you if they haven’t heard of you and

Short Definition: SEO tools help website owners rank their websites better in search engine results. This helps to optimize the web content by analyzing the content and providing solutions to improve it, keyword analysis, backlink profile analysis, and other elements that make up SEO. Today, it is very easy to find an enormous number of

If you are a website owner and want to achieve some clearly defined marketing goals, then you have come to the right page. From this article, you will learn a lot about SEO optimization because it is a great way to get traffic for free. Surely, you want to have more visitors on the website,

We have extensive experience talking with business owners about SEO methods. I learned a lot about how they handle the concept of website traffic and search engine optimization, and how they each put it into practice. It’s safe to say that the vast majority of business owners are not experts in marketing, especially digital, juggling

Today we have various marketing tools at our disposal. Some are intended to attract customers, others – to keep them, some – to increase sales and others – to study the target audience. Webinars as an integrated part of your marketing strategy can give you considerable advantages. With the help of free webinars, you can

What factors do we consider when doing SEO optimization for online stores? What are the actions to guarantee a place on the first page of Google? What are the most common mistakes online store owners make when it comes to eCommerce SEO? SEO means getting your company’s website to the top of Google search results,