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The 9 golden rules for writing website content

Creating relevant website text may seem like a no-brainer or an unqualified freelance activity. Nothing more false! Attractive, engaging, and engaging writing often requires theoretical, journalistic, and creative writing skills. Let’s not risk creating texts for the sake of filling the pages. Here are the steps you can take to create authentic content for your

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Growth Hacking: Methodology, implementation steps and examples

As we are constantly researching everything that marketing means, we also studied big companies, such as Facebook, Linkedin, Dropbox, and Airbnb. They have not become worth tens or hundreds of billions of dollars and are still growing so fast with a single moment of inspiration. Behind these ideas with exponential effect was a very well-developed

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Why an online marketing strategy can help your business get out of crisis

The economic crises have been going on for several years, but they have a solution. Let’s see how we help businesses overcome financial bottlenecks through digital promotion! 1.  Strategic thinking – the guarantee of avoiding an imminent crisis We may not invent the bicycle if we remind you of the imminent need to think strategically

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Conversion rate optimization – a method to sell more, using micro-techniques

Definition: Conversion = “changing one value into another” Online conversion is a tactic you use to turn your potential customers into regular customers. Conversions can be of 2 kinds: macro and micro-conversions. EXAMPLES OF MACRO-CONVERSIONS: Purchase of a product Subscription to a service Obtaining a Prospect/Lead (potential sales opportunity). EXAMPLES OF MICRO-CONVERSIONS: Subscribe to the

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Do you own a farming business? Useful tips for your online promotion

Nowadays, having a good product is no longer a guarantee of success. In our complex world, with extensive competition in virtually every niche, promotion is the key to the visibility and even existence of your business. Today, you simply cannot disappear from the market, and newer promotion means disseminating your message in all available media:

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SEO services Cluj

SEO glossary

Anchor Text – one of the most powerful signals that engines use in their rankings is anchor text. If dozens of links lead to a page on matching keywords, the page has a very high probability of ranking for the phrase targeted in this anchor text. Average session duration  – the average duration of website

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Advertising of the future: how will digital marketing evolve in the coming years?

In recent decades, marketing has had to keep up with huge technological leaps. Thus, over the years, it has become an indispensable field for most businesses in need of growth, with its specific functions and principles – and all – very complex. Moreover, the situation of the world economy is currently subject to unprecedented changes

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The old SEO techniques that if you continue to apply, you risk having a lot to lose

Do you want to know what you need to do for your website to reach the first positions in Google again this year? It is not enough to say that SEO is evolving. Since day one, Google’s algorithm has evolved, but why all the fuss now? Many talk about the death of SEO, but it

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How do you ensure that the marketing agency you hire is working 100% in your best interest?

Digital marketing is art. Not everyone can do it and especially… not everyone brings results. How do we distinguish a productive strategy from a blatant lie? A good marketing strategy cannot be a lie or a hoax. There’s a price to pay there. Nothing is “born” in two steps and 3 movements: everything is shaped

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Take SEO seriously if you need results. Why not leave website optimization to anyone?

When running an online business, the advantages of SEO cannot be underestimated: only a carefully planned, step-by-step organic promotion campaign can serve as a guarantee for good positioning in Google search results. What you want, in this case, is as simple as “hello”: increase traffic to your website, attract as many potential customers as possible,

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Learn how you can get more sales in 2024 with e-commerce SEO strategies

How do you make your business seen in a world that has suddenly “turned” to online sales? You create an online store! If you are not yet online, now is the time. Although in recent years the online presence has become more and more important for the visibility of the business in the market, now

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Know the SEOLITTE agency philosophy: SEO at a high level of performance

Contrary to market beliefs, it is possible to find an SEO agency that guarantees sales, or in other words: effective partners focused on the prosperity of your business! SEOLITTE’s credo and metrics state the following: SEO is the advertising channel with the highest ROI (return on investment). Stay with us to understand why marketing with

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Are you passionate about SEO? You can rank higher in search results if you avoid these 6 mistakes you didn’t even know you were making

There are well-known mistakes in website optimization, mostly, they have already been heavily penalized through Google algorithm changes – link spam, keyword overuse, Black Hat SEO techniques… But you are probably not reading the article for this reason. Want to know the less obvious mistakes you’re making optimizing your website? You don’t use keywords in

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The novice copywriter’s survival guide. How to write and not have a heart attack?

“A good text cannot be written just for the sake of writing. You have to believe in that product.” Short Definition: What is Copywriting? It is the activity that includes writing texts for advertising purposes or other forms of marketing. The product of this activity is written content that aims to increase brand awareness and

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Step-by-step guide: How to gain search positions on Amazon with your product? Choose to do quality SEO for your brand

Amazon is one of the largest online retailers worldwide and the largest online retailer in the United States. In 2019, net sales on Amazon reached more than US$280.5 billion, up from US$232.89 billion the previous year. On this platform, retailers sell books, clothing, electronics, music, and many other consumer products. The company is also the

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(Practical guide) Are you a lawyer or legal adviser? Learn how to promote your legal services online

The year 2020 set the tone for jobs practiced in the online environment. The big change has touched almost all niches, and the legal field has expanded much more digitally. In particular, we are talking about law firms with local clientele. Why? The digitization of the activity in the legal field has brought new perspectives

(Practical guide) Are you a lawyer or legal adviser? Learn how to promote your legal services online Read More »

YouTube SEO Guide

Get closer to your customers with Content Video Before proceeding with the steps of YouTube channel optimization, let’s also see what is SEO for YouTube. Short Definition: SEO for YouTube involves optimizing your channel, playlists, metadata, description, and videos. You can optimize your videos for search both inside and outside the YouTube platform. After Google,

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Ways to Promote an Online business (SMM, SEO, Google Ads). How to find customers Online?

Together with the team, we kept asking ourselves, why do some businesses supplement their customer list constantly? How do they attract them in such large numbers and with such consistency Online? Whether Online or Offline – the main thing to talk about is satisfactory sales! How do you attract your customers? Do you use outdoor

Ways to Promote an Online business (SMM, SEO, Google Ads). How to find customers Online? Read More »

Does not your site rank well on Google? Find out what mistakes you’re making

SEO is a relatively new specialization with a history of about 20 years. In such a brief period, many myths have already cropped up when it comes to promoting websites through search rankings, and secret methods, but also about various mistakes in SEO optimization. Did you know that in 1993 the first search engine appeared?

Does not your site rank well on Google? Find out what mistakes you’re making Read More »

What SEO actions do you need to do before launching an online site/store?

Launching a website or online store is a significant challenge for businesses that are not yet Digital. In 2024, it’s not enough to launch a site with a basic structure (think: an elementary Landing Page) and wait for the avalanche of customers. How do you think they will find you if they haven’t heard of

What SEO actions do you need to do before launching an online site/store? Read More »

SEO in Moldova: how optimized are the websites from our country? TOP 5 Moldovan web sites ranked by popularity

This is a complete analysis of website optimization (specifically SEO Moldova) and consists of: Introduction: how “SEO in Moldova” research was made? What is it about? Top 5 most popular websites in Moldova: how did they become popular and what is SEO’s role in their popularity? How to get popular in Moldova? What SEO strategies do

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7 steps to do professional local SEO (case study: Moldova)

Local SEO means local website optimization. Naturally, if you have a commercial activity of any kind, having a website is imperative! This online presence will grant you a profitable activity on the local market, virtually and, why not, in our offline world. Nowadays, your presence in the digital environment can make you popular in a short

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How to develop your own online marketing strategy employing 8 easy steps (+ BONUS)

Both traditional businesses and online ones need an online marketing strategy to increase the number of leads and customers. A strategic plan in the digital field can mean planning that leads to success in time (reaching goals) or a significant increase in sales for an existing business, especially when the thinking is executed for a

How to develop your own online marketing strategy employing 8 easy steps (+ BONUS) Read More »

Ways to promote a business online (SMM, SEO, Google Ads). How to find customers online?

Together with the team, we kept asking ourselves, why do some businesses replenish their customer list constantly, how do they attract them in such large numbers and with such consistency Online? Be it Offline or Online – it’s important to be able to talk about satisfactory sales! But how do you attract your customers? Through

Ways to promote a business online (SMM, SEO, Google Ads). How to find customers online? Read More »

Grow your business and increase your sales with automated Email Marketing

How many of your website visitors do you think are ready to purchase from you immediately? According to the statistical data generated by various studies, their number does not exceed 4%. What do we do with the 96% who, even if they are not ready to buy now, are still interested in your product/service and

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SEO and domain names. The benefits and risks of buying a recently expired domain

If you are new to the online world, you certainly know that feeling – when you want to buy a good domain name (requested, suitable, and of course – SEO friendly), but you search, and search, and… they are all taken. But sometimes they become free. Moreover, some people keep track of how many days

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The elements you should consider while designing the best SEO strategy for Europe

Do you sometimes doubt investing in SEO for your webpage?  Do you feel that you don’t know if it is worth it, so you decide it is better not to take action than to waste money?  Investing in the SEO market may seem useless for many owners of online businesses, but sometimes doing nothing can

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Business promotion on social media. Practical advice for 2024

Social networks are the fastest-growing platforms on the Internet. During the first year of its existence, Facebook received approximately two hundred million users, while television has been gaining the same number for more than 20 years. Almost the entire population (except for only 15%) has a page on social networks, and this number is constantly

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Can professional SEO services be cheap? The real cost of SEO

You’ve done some budget calculations and finally realized that you can afford to pay an SEO company to provide high-quality optimization services for your website, right? “Wow! – you think – finally, I’ll have some help in my desperate marketing efforts and… good rankings!” So, you start doing some research on the best SEO companies

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Brand Awareness and SEO: what is the impact of SEO optimization on branding?

“What else could be the impact of SEO on the degree of awareness of a brand?” You probably asked yourself, even while reading the title of the given article. In simple terms, website branding means dominating the first page of search engines, but also building a good (excellent!) online reputation. So how do we go

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Content marketing – the main success factor in SEO promotion

You may have already heard about what content marketing is. Now, every owner of an Internet business or website owner: whether it’s an online store, a personal blog, or just an informational site, already knows this notion. If, however, you are hearing about the concept of content marketing for the first time just now, reading

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Hire an SEO Specialist or an Agency? Top 5 Business Models in SEO

Should you hire an SEO agency, learn SEO yourself, or hire an in-house SEO specialist? How to choose the most suitable model for you? In a world where virtual reality is becoming “more real” than the real thing, we are increasingly bumping into the notion of SEO. Deciphered as Search Engine Optimization (term from English:

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Conversion Rate Optimization: methods to increase website conversion

Yes, it is possible to increase your online conversion by following some interesting techniques and testing some optimization methods and services. This article will teach you everything you need to know about increasing not only your online conversion but also your net profit. A dictionary lookup will tell you that a conversion means: “changing one

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What are Google’s algorithm changes and how can they impact SEO optimization?

Google makes small algorithm changes (or as they are also called: Google updates) practically every day, as the company’s specialists admit. A few times a year, however, major changes are implemented. Whether announced or not, changes in SERPs (search engine results pages) betray them to the general public. After experiencing changes in traffic and rankings,

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SEO friendly Facebook page. Learn how to optimize it and promote your business

Want to learn more about promoting a website on Facebook? Have you already created a Facebook Business page, but have you noticed that you don’t get traffic and added value from it, or are you just thinking about creating one and want to know the best practices to implement in the process? We know how

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Top biggest mistakes of entrepreneurs that lower the reputation of the company

In the activity of over 8 years in the field of digital marketing, we have encountered many situations in which we had to effectively manage, including the reputation resources of clients. Yes, I was doing it exclusively through online resources, but they also allow for reliable long-term results. That’s why we decided to draw a

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Is your site not ranking well in Google? Find out what mistakes you are making

SEO is a young specialization, with a history of about 20 years. In such a short period, a lot of myths about promoting a website in search engines, about SEO optimization secrets, and mistakes have already appeared. Did you know that in 1993 the first search engine appeared? A primitive one – Web3 Catalog, and

Is your site not ranking well in Google? Find out what mistakes you are making Read More »

Why isn’t your copywriting strategy getting you to the top of Google?

Content is king in marketing. Quality content is based on three essential elements: the usefulness of the information for the target audience, the strategy for maintaining and retaining customers on the site, as well as the potential to bring conversions to the site. How is valuable content created through SEO copywriting? A copywriter must not

Why isn’t your copywriting strategy getting you to the top of Google? Read More »

How to Develop Your Own Online Marketing Strategy in 8 Easy Steps (+BONUS)

Both brick-and-mortar and online businesses need an online marketing strategy to increase market penetration and increase leads and then customers. A digital strategic plan can mean thorough planning that leads over time to success (achievement of goals) or significant sales growth for an existing business, especially when things start to be thought of from the

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Top 5 factors that can destroy a link building campaign

“Content is king” – which means it is mandatory to have unique, informative, interesting content, in short – quality content on our website. However, the content is insufficient to appear on the first pages of search engines. Without a link-building promotion campaign, the content will be a lone king on a planet (your website) that

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Advantages of SEO optimization over other methods of promotion

Are you looking for the best way to promote your business online? Are you paying huge amounts of money for street advertising, social media, television, etc., but you are not satisfied with the result? What if we told you that SEO optimization will bring you long-term results, cost less, and provide maximum efficiency?! SEO optimization

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SEO vs. apps and social networks. Is SEO being replaced?

Rumors abound that social media is about to dethrone organic search: one dared to predict its sudden death: “Google searches will cease to be the primary source of traffic.” This means that marketing through social networks is gaining more and more ground and attention from consumers. The momentum of mobile apps and VR is predictable

SEO vs. apps and social networks. Is SEO being replaced? Read More »

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