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Astăzi, pentru cumpărători, recomandările de la prieteni și opiniile experților sunt mai semnificative. Publicitatea directă se estompează treptat, în fundal. Funcționează în continuare, dar cumpărătorii sunt mai interesați de informațiile veridice de la consumatori.

Creating relevant website text may seem like a no-brainer or an unqualified freelance activity. Nothing could be further from the truth! Attractive, engaging, and compelling writing often requires theoretical, journalistic, and creative writing skills. Let’s not risk creating texts just to fill the pages. Here are the steps you can take to create authentic content

As we continuously explore everything related to marketing, we’ve studied major companies like Facebook, LinkedIn, Dropbox, and Airbnb. These companies didn’t reach valuations in the tens or hundreds of billions of dollars, and continue to grow at an exponential rate, due to a single moment of inspiration. Behind these groundbreaking ideas is a well-developed process

Economic crises have been ongoing for several years, but they have a solution. Let’s see how we help businesses overcome financial bottlenecks through digital promotion! 1. Strategic Thinking – The Guarantee of Avoiding an Imminent Crisis We may not be reinventing the wheel by reminding you of the imminent need to think strategically and utilize

Definition: Conversion = “changing one value into another” Online conversion is a tactic you use to turn your potential customers into regular customers. Conversions can be of two kinds: macro and micro-conversions. Examples of Macro-Conversions: Purchase of a product Subscription to a service Obtaining a prospect/lead (potential sales opportunity). Examples of Micro-Conversions: Subscribing to the

Choosing a major has become such a complex and controversial topic that it is often considered the deciding factor for career success or failure. Any recent high school graduate will ask themselves the question: “If I choose X major, where will I be able to work next?” An ideal job for a recent college graduate

SEO has always been about keywords; of course, over the years, search engine algorithms have become more sophisticated, and just “having the right keywords” in your content is no longer nearly enough to get you ranked well in Google. Nevertheless, these phrases and words remain the skeleton on which we base the entire site optimization

Anchor Text – one of the most powerful signals that engines use in their rankings is anchor text. If dozens of links lead to a page on matching keywords, the page has a very high probability of ranking for the phrase targeted in this anchor text. Average session duration  – the average duration of website

Are you a journalist? Do you create impactful articles every day, but every time, the conversion figures are low, and your target audience gets lost in all the informative noise in the blue ocean of the Internet? It looks like the time has come to do SEO or at least fully understand it. Digital agency

We offer you a series of business ideas that work! If you are one of those people who have always wanted to start an online business but have no idea how and where to start, then this article is for you! Today there are a lot of tools you can use to build an online

We are the SEOLITTE team. We focus on online marketing and social media promotion services. Because we know how important social media promotion is, we make sure that our clients’ projects do not fall behind in this aspect either. So when we talk about SEO optimization, we’re also talking about social media marketing and management,

Digital marketing is an art. Not everyone can do it, and especially… not everyone brings results. How do we distinguish a productive strategy from a blatant lie? A good marketing strategy cannot be a lie or a hoax. There’s a price to pay there. Nothing is “born” in two steps and three movements: everything is

When running an online business, the advantages of SEO cannot be underestimated: only a carefully planned, step-by-step organic promotion campaign can serve as a guarantee for good positioning in Google search results. What you want, in this case, is as simple as “hello”: increase traffic to your website, attract as many potential customers as possible,

A successful website promotion strategy relies on high-quality content and proper SEO optimization. Organic promotion, achieved through the intrinsic value of a site, is the most effective and long-lasting approach. The safest way to promote a website is through content creation and editing—also known as copywriting. This involves modifying existing texts on the site to

Ever wondered why so many online stores fail, while only a small percentage manage to succeed in completing online transactions? The reasons can vary—from incorrect configurations to poor product presentation. Below, we’ll explore the four most common reasons why e-commerce stores struggle to generate sales. So why can’t you close online transactions: where is your

RankBrain is the third most important ranking factor in Google. This guide covers everything you need to know about the Google RankBrain algorithm. Google RankBrain Guide Content: What is Google RankBrain? How RankBrain Works Keyword Analysis in the World of RankBrain How to Optimize Titles and Meta Descriptions to Improve CTR (Click-Through Rate) How to

Your nr. 1 ally to build your car-selling online marketing strategy at efficient costs! The backbone of any SEO for auto dealers or spare parts business is the exposure and accessibility of your products. The search is, however, done very often online. Products and catalogs are first found through a simple search via Google or

Starting an online business or creating a web page is just the first step toward success in the digital world. However, once your site is live, you may wonder: How can I make my site visible on the web? Simply maintaining a website is not enough. You need to work on making yourself seen and

It’s always easier to prevent a disaster than to deal with its aftermath. What would you do if you knew that your actions today could destroy your company’s reputation tomorrow? Would you change anything? We believe your answer would be yes. If you have a website, you’ve probably heard about SEO. But if not, let’s

How scary is Black Hat SEO? What does SEO stand for? And more importantly, what does any color HAT SEO stand for? If you’ve heard about SEO, you’ve likely encountered terms like White Hat, Black Hat, and Gray Hat SEO. But what do they really mean, and more importantly, what’s the deal with Black Hat SEO?

What is a Brand? How Does It Impact Your SEO? In business, a brand is much more than just a logo or a name. It’s an experience that includes the product features, customer service, visual design, emotions, and the overall feel that resonates with your audience. Think of GoPro—what comes to mind? Quality products, adventure,

When many people live online more than offline, it is important to study and understand the digital world in its entirety. Some of you may have heard of the term SEO. If you did, you probably know about On-Page SEO and Off-Page SEO too. What does SEO mean? Why is SEO important? What roles do On-Page and Off-Page SEO play? These

There are over 200 signals that influence Google rankings. In the race to get to the top of the SERP, many website owners take wrong actions that damage their performance. We found that most mistakes some experts make are because they still believe in outdated information or plain myths that circulate in the online SEO

“A good text cannot be written just for the sake of writing. You have to believe in that product.” Short Definition: What is Copywriting?It is the activity that includes writing texts for advertising purposes or other forms of marketing. The product of this activity is written content that aims to increase brand awareness and ultimately

Article content: Have you heard of SEO but don’t know if it suits your website?How do you understand when you need SEO Optimization?Why do you need SEO consulting even before you create a website? Be a responsible and visionary entrepreneur.Unsuspected advantages of the 1st place in Google, which you probably overlook.Agents vs. individual experts –

Do you always feel like you are one step behind your competitors? Do you think you could reach wider audiences, and get more visibility? Stop hiding on the last pages of Search Engine results. We’ll pull you closer to the top! What is an SEO company and why do you need these services? When we create

If you want to know how to build trust online, let us tell you a few things first. Internet users are constantly looking for content. Every website on the internet is constantly trying to provide that. Nowadays, there is a race for people’s attention online. Reaching the right audience means knowing how to promote your

Explaining what an SEO specialist does for a living may be a challenge, but this is what we do here at SEOLITTE and we think we can shine some light on this subject. We will tell you who we are, and why you need SEO services provided by trustworthy professionals. First, what does SEO stand for and

Together with the team, we kept asking ourselves, why do some businesses supplement their customer list constantly? How do they attract them in such large numbers and with such consistency Online? Whether Online or Offline – the main thing to talk about is satisfactory sales! How do you attract your customers? Do you use outdoor

SEO is a relatively new specialization, with a history of about 20 years. In this short period, many myths and misconceptions have emerged regarding search rankings, secret optimization methods, and common SEO mistakes. The Evolution of Search Engines Did you know that the first search engine, Web3 Catalog, appeared in 1993? Google, which dominates today’s

Launching a website or online store is a significant challenge for businesses that are not yet digital. Nowadays, it’s not enough to launch a site with a basic structure (think: an elementary Landing Page) and wait for the avalanche of customers. How do you think they will find you if they haven’t heard of you

One of the most awaited digital marketing conferences in 2020, Rockit came along with a perfect motto for urging business development in this highly digitalized world: Solutions for the new reality. The Rockit Conference, a dynamic regional event took off at full power to feed our brains with the best sets of tools, information, and

This is a complete analysis of website optimization (specifically SEO Moldova) and consists of: Introduction: how “SEO in Moldova” research was made? What is it about? Top 5 most popular websites in Moldova: how did they become popular and what is SEO’s role in their popularity? How to get popular in Moldova? What SEO strategies do

Local SEO means local website optimization. Naturally, if you have a commercial activity of any kind, having a website is imperative! This online presence will grant you a profitable activity on the local market, virtually and, why not, in our offline world. Nowadays, your presence in the digital environment can make you popular in a

Both traditional businesses and online ones need an online marketing strategy to increase the number of leads and customers. A strategic plan in the digital field can mean planning that leads to success in time (reaching goals) or a significant increase in sales for an existing business, especially when the thinking is executed for a

We asked Wikipedia: What is SEO? SEO is the search engine optimization of websites. That’s according to the Wikipedia Encyclopedia. But this is the very short and narrow definition of SEO (Search Engine Optimisation). However, this definition encompasses so little. This definition does not refer to the gigantic work that needs to be done to

Definition of SEO Search Engine Optimization (SEO) is the process of optimizing and promoting websites to attract more traffic from search engines. SEO consists of two main components: On-Page SEO and Off-Page SEO. On-page SEO involves optimizing website pages, including content improvement, special SEO tags (title, meta description, alt, headings), relevant keywords, image optimization, and

Together with our team, we kept asking ourselves: why do some businesses consistently attract new customers online while others struggle? Whether in the offline or online world, strong sales are essential! But how do you attract customers? Through outdoor advertising or by leveraging the power of online marketing? If the pandemic didn’t affect your sales,

Not all businesses are created equal. Some have a vision—they plan, estimate, and intelligently invest budgets in promotion, growth, and development. Meanwhile, other businesses don’t take enough time to analyze their competition, their consumer, or their budget for online promotion. To find the real reasons, the SEOLITTE team decided to investigate the digital environment and

How many of your website visitors do you think are ready to purchase from you immediately? According to the statistical data generated by various studies, their number does not exceed 4%. What do we do with the 96% who, even if they are not ready to buy now, are still interested in your product/service and

Launching a website or online store is a real challenge for businesses that are not yet digital. Nowadays, it’s not enough to launch a website with a simple structure (like a basic landing page) and wait for an avalanche of customers. How do you think they will find you if they haven’t heard of you

Short Definition: SEO tools help website owners rank their websites better in search engine results. This helps to optimize the web content by analyzing the content and providing solutions to improve it, keyword analysis, backlink profile analysis, and other elements that makeup SEO. Today it is very easy to find an enormous number of SEO

If you are a website owner and want to achieve some clearly defined marketing goals, then you have come to the right page. From this article, you will learn a lot about SEO optimization because it is a great way to get traffic for free. Surely, you want to have more visitors on the website,

Today, we have various marketing tools at our disposal. Some attract customers, others retain them, some increase sales, and others help study the target audience. Webinars, as an integrated part of your marketing strategy, offer considerable advantages. With free webinars, you can draw attention to yourself, showcase your expertise, promote your company, and even gain

What factors do we consider when doing SEO optimization for online stores? What are the actions to guarantee a place on the first page of Google? What are the most common mistakes online store owners make when it comes to eCommerce SEO? SEO means getting your company’s website to the top of Google search results,

SEO Trends in 2023 answers the series of questions: How are we doing SEO in 2023? What can we expect from SEO this year? What are the most important SEO factors: Keywords or Backlinks? Maybe writing an appropriate Anchor Text? See the list of SEO trends 2023 below to find out what elements Google is

If you have an internet business, whether it’s SEO for an online store, an informational website, or a blog – you most likely already know what SEO optimization is. For those who know little about this subject, below we would like to clarify once more. So what is SEO? SEO (Search Engine Optimization) – a

If you are new to the online world, you certainly know that feeling—when you want to buy a good domain name (requested, suitable, and of course, SEO-friendly), but you search and search, and… they are all taken. But sometimes, they become free. Moreover, some people keep track of how many days are left until a

History is full of “weak SEO leaders” – this is the first thought that comes to mind when I think about what “negative SEO” means. When it comes to SEO optimization, you cannot afford such a position. Well, you may never find a concrete definition for “negative SEO“, but you will certainly always find a

There are probably some voice search skeptics among the readers of this article. For what? – you may ask. Let the numbers do the talking: Humans can speak 150 words per minute vs. 40 words written per minute. 28% of people believe that voice search is a more accurate way to find an answer. 43%

Do you sometimes doubt investing in SEO for your webpage? Do you feel that you don’t know if it is worth it, so you decide it is better not to take action than to waste money? Investing in the SEO market may seem useless for many owners of online businesses, but sometimes doing nothing can

Local SEO is crucial for businesses that want to attract customers in their specific region, enhancing both online and offline visibility. Here’s how to do it right: A special place here is, of course, occupied by the SEO optimization of the site. In the given article we will cover the following topics related to local

You’ve done some budget calculations and finally realized that you can afford to pay an SEO company to provide high-quality optimization services for your website, right? “Wow! – you think – finally, I’ll have some help in my desperate marketing efforts and… good rankings!” So, you start doing some research on the best SEO companies

You may have already heard about content marketing. Nowadays, every owner of an online business or website—whether it’s an e-commerce store, personal blog, or informational platform—is familiar with this concept. If this is your first time encountering content marketing, let’s explore together what it is, how it relates to website promotion, and how it influences

Should you hire an SEO agency, learn SEO yourself, or hire an in-house SEO specialist? How do you choose the most suitable model for your needs? In a world where virtual presence is often more impactful than physical presence, SEO (Search Engine Optimization) has become an essential strategy for online businesses. SEO is essentially a

An SEO specialist is responsible for managing and optimizing all of your brand’s SEO campaigns. Their expertise spans digital marketing, web analytics, source code analysis, semantics, and various website optimization strategies. An SEO expert works to improve a website’s visibility on search engines. Since search algorithms constantly evolve, SEO strategies must adapt to maintain and

Google updates its algorithm almost daily, but major changes are implemented a few times a year. These updates can significantly impact website rankings, often causing shifts in search engine results pages (SERPs). While some updates are announced, others are not, making it crucial for website owners and SEO specialists to stay informed and adapt quickly.

In my activity of over 8 years in the field of digital marketing, I have encountered many situations in which we had to effectively manage, including the reputation resources of clients. Yes, I was doing it exclusively through online resources, but they also allow for reliable long-term results. That’s why we decided to draw up

SEO is a young specialization with a history of about 20 years. In such a short period, many myths about promoting a website in search engines, secrets about SEO optimization, and mistakes have already appeared. Did you know that the first search engine appeared in 1993? It was a primitive one—Web3 Catalog. The search engine

In a world where we live more online than offline, learning to operate with the tools of the virtual environment is nowadays much more than a necessity, especially if you have a business or a website that you want to grow. We have all heard more than once of the terms SEO On-Page (SEO done

“Content is king”—which means it is mandatory to have unique, informative, and interesting content, in short—quality content on our website. However, content alone is insufficient to appear on the first pages of search engines. Without a link-building promotion campaign, the content will be a lone king on a planet (your website) that no one knows

Are you looking for the best way to promote your business online? Are you paying huge amounts of money for street advertising, social media, television, etc., you’re not satisfied with the result? What if we told you that SEO optimization will bring you long-term results, cost less, and provide maximum efficiency? SEO optimization is the

Rumors abound that social media is about to dethrone organic search, with some even daring to predict its sudden death: “Google searches will cease to be the primary source of traffic.” This suggests that marketing through social networks is gaining more ground and attention from consumers. The rise of mobile apps and VR is predictable

What is SEO: By reading this article, you will learn: What is SEO / what do SEO services mean? Who needs SEO services? SEO On-Page and SEO Off-Page How does SEO promotion take place? What is the price for SEO services? How to get to the top of Google? What is SEO? Definition of SEO