Blog

The first thing we can tell you is that a good marketing strategy cannot be a lie; it is always a price to pay. However, nothing is “born” ready-made. Everything is shaped and worked to the required final product. In other words, have you ever left home thinking you were going to buy something and […]

Do you want to know the best SEO strategies for e-commerce? However, how do you get your business seen in a world that has suddenly turned to selling online? You create an online store. Moreover, although in recent years online presence has become increasingly important for the visibility of the business on the market, it

Duplicate content and SEO have a long history together. If you care in any way about the SEO side of your website(s), you’ve already heard that duplicate content can be a roadblock to your Google rankings. Incidentally, the team at Google says, “We try hard to index and display pages with distinct information.” And that

Facebook is a social network designed primarily for relaxation and connecting with relatives, friends, and acquaintances. However, here you find an enormous audience: people of various professions and with various interests, who can be targeted to buy from you, through correct and effective targeting. So, the Facebook ads management service helps you run ads on

Are you looking to increase sales in your online store? Want to make more sales using the right online marketing tools and techniques? This article will give you the best online sales strategies to continuously scale your business. Consistently making sales and consistently growing the average check are no easy tasks to accomplish, especially in

Looking for inspiration for online advertising ideas? In this article, we present various examples of digital promotions and ads with results. Here are the categories of tools that will be used in promotional campaigns: Native Advertising is a type of paid advertising that seamlessly blends with the look, feel, and function of the media format in

Yes, it is possible to promote yourself for free, but obviously with a lot of investment of energy and time. Or, instead of paying the salary of a qualified marketing specialist, you will do the promotion work yourself, so that you can get free online promotion. Read this article to find out what free digital

SEO is a complex activity that requires investment of time and constant effort. If you apply these SEO tips in practice, you have excellent chances to reach the top of organic searches for 4-6 months. SEO Tips for Results: Do not use the techniques of black hat SEO – one of the most useful SEO

The digital market is constantly changing. As more and more people have access to the Internet and spend more and more time in the virtual environment, online marketers must adapt, be more creative, and capture the attention of their target audience, as well as provide them with an unforgettable experience following the interaction with the

Online, the competitive analysis part is a little different than offline, because online is much more transparent and has many more analysis tools that can help you understand how the competition is promoting and what development strategies they are applying. Moreover, on the Internet, it is much easier to compare prices and see real feedback

A Key Performance Indicator (KPI) is a performance evaluation tool that illustrates the degree to which a desired parameter is being achieved, as well as how efficiently and quickly this is happening. In the 21st century, most organizations have as their main growth strategy the use of key performance indicators to achieve their goals. Selecting

If you are new to digital marketing, setting the SEO budget is probably an activity that is out of your hands and causes you some insecurity or even anxiety. The offer of promotional services is so extensive, and the figures proposed by agencies and freelancers are so different, that knowing how to choose the wheat

Year after year, Black Friday represents an opportunity to significantly increase your turnover, the visibility of the brand you are promoting, and the degree of interaction with the website. Or, a series of real discounts and quality advertising can help you in your efforts to make sales on the conveyor belt, in a limited period,

The SEOLITTE agency provides Social Media services adapted to the latest trends! Here is our workflow for promoting brands on social networks: Carrying out a market analysis and creating the right marketing strategy to promote your company, with an emphasis on the differentiating points of the brand, according to the specifics of the target audience.

Before discussing the role of SEO in online promotion, we must explain that SEO is part of digital marketing, namely SEM (search engine marketing – marketing in search engines, along with PPC promotion). And especially in recent years, SEO has played an increasingly important role in the promotion strategy of brands that want to increase

SEO copywriting is a fairly new science, consisting of 2 important elements, namely: SEO (optimization for search engines, for example, to appear in organic search results in Google or Bing) + copywriting (writing texts that aim to sell a product or service). So, SEO copywriting is the type of content we create to get our

On-page optimization is a set of tasks that requires fulfilling all search engine requirements to achieve top positions in search engine rankings. Check out this Onpage SEO Guide for the best website optimization tips to see real results fast! On-page SEO Guide, list of key elements to optimize on page: Meta tags Image Alt Tags

The SEO audit represents a technical, off-page, and content evaluation of the site. It measures the degree of performance on the SEO side and flags all the errors that confuse the site to rank higher in the SERPs of the search engines. It is, therefore, SEO analysis refers to how well your website is optimized

What do we mean when we talk about automation in SEO? Automating the optimization of a website can be understood in two ways, namely: Have a robot do almost all the work for you. Use tools and methods to complete your SEO tasks faster. Well, in this article, we will discuss in detail the second

In this site optimization guide, we set out to explain, step by step, how quality SEO can be done for websites built on WordPress. It should be mentioned at the outset that WordPress has several unique benefits that have made it the most popular content management platform in the world. Among the advantages of the

SEM (also called PPC) and SEO are powerful branches of digital marketing that bring significant traffic to websites from search results on search engines like Google and can exponentially increase your online sales. Combined, these ways of communicating the marketing message can: Bring visitors and conversions – 87.7% of searchers do not go beyond the

Certainly, the marketing of health services is a complicated and extremely sensitive field to approach, which contributes to improving the health of the population. Given the fact that it is a service with an immaterial character, related to emotional and extremely sensitive aspects (because it also involves patients’ fear of doctors), constant communication is required,

Surely you have already heard that SEO is very effective and that it is a must for your website. But how do you understand that the SEO activities started have brought results for your website? How do you measure the effectiveness of SEO campaigns? In this article, we discuss measuring the impact of site optimization

We know this question may sound strange to you, and you may not have heard of this concept yet, but marketers are increasingly talking about the need to streamline the information selection filters that reach potential customers. It’s just that, regardless of the work and effort put in, consumer behavior mostly directly depends on the

What is Off-Page SEO? Promoting and increasing the popularity of a website by: writing and publishing advertorials getting banners relevant links for the given site partnerships etc.  These backlinks are built with maximum care (according to a special plan), and the quality of the links thus obtained is monitored. What is Off-Page SEO? 1) getting

What will SEO be like in 2023? If you came to this article by searching on Google, then don’t worry, SEO will not die even in 2023. I mention this fact because I’m sure that in the search results, you also found a few: “Why is SEO dead?” I want to give you some good

Rand Fishkin – co-founded Moz, a company that focused, at its beginnings, exclusively on SEO. Rand has been in this field practically since its inception. Fishkin especially became known for Whiteboard Friday – an educational and funny YouTube show about SEO, with weekly appearances. 2. Brian Dean is the orchestra man behind Backlinko.com, a very

1. Content marketing This working technique aims to create only such content that both search engines and potential buyers/customers will need constantly. It’s about: deep analysis; researches; case studies; well-documented information; interactive articles; very easy-to-understand schematics and diagrams; infographics; and so on. 2. A/B testing for the website An A/B test is an experiment that

It is probably no longer a surprise to you that in SEO, the results do not appear as soon as you start to optimize, but in about 4, 6, or months. Of course, sometimes you don’t have the patience for this, other times you may not have the luxury of not having sales for such

In this post-pandemic, businesses must move online if they haven’t already. And from online, those businesses that will increase their visibility and, respectively, their incomes, will gain, being closer to their customers, feeling their needs and necessities up to date. Let’s not forget that we live in a constantly changing world and that consumer behavior

1. Favicon optimization It’s shown on mobile and can influence the click-through rate if it looks good. Having a good favicon can make a difference to CTR if you get it right, maybe minor but important. 2. Optimizing breadcrumbs What is in your best interest to do is to make sure that Google displays the

You are more than determined that entrepreneurship is your path, and you want to be as prepared as possible! You have a great business idea, and you know for sure that it will work, because you have thoroughly documented yourself, and you are ready to give up a lot to take advantage of the chance

Do you want to start making better and better sales? Then this article is for you. We’ll review customer typologies and how to speak the customer’s language, depending on the category they belong to. Some basic rules on which to focus your interaction with potential customers: Give them space, don’t “get into their soul” as

CMS platforms are content management systems for creating websites and managing their content. The platform is installed on a server connected to a domain name. The existence of these CMSs ensures that site content management is done through easy-to-use, accessible tools that do not require much programming knowledge. Another advantage is that a CMS saves

Google Discover is an invention of Google to serve people content of interest in chronological order (with an emphasis on the newest), without being asked. It appears in the Chrome window on mobile devices and is a good opportunity to show your content in front of people with an affinity for the topics covered by

The pandemic, the war, inflation, and the energy crisis – all have marked the behavior of the online consumer. These contexts dictate the needs in the market today, but they can also show the growth and adaptation trends necessary for your business in a new reality. Knowing them will help you be flexible as a

Instagram recorded an impressive 2 billion monthly active users. Such a successful platform can and should be used as a sales-generating tool for businesses in various niches with a professional Instagram account. We are talking about a visual platform, with a lot of emphasis on quality images, where authentic photography sells. Starting from this truth,

Digital Marketing represents the creation and dissemination of content on digital communication channels: websites, social networks, mobile applications, e-mail, etc., and promoting that content using a wide variety of paid media or owned media strategies, such as SEO, SEM, pay-per-click, advertising, content distribution, social media, and email. The importance of digital marketing is given by

What does a promotion campaign mean? Definition: A promotional campaign is a series of advertisements that use various marketing tools to share similar messages to promote a business or event. A promotional campaign is part of a company’s overall marketing campaign and is usually intended to inform the company’s target market of a product/service launch, company

Have you heard of the word trigger? Maybe you bumped into him when you went to a therapy session, or maybe in some Hollywood production. This word is increasingly used in the media space and comes to emphasize those situations where a specialist uses some levers of influence to “catch” the consumer or potential client

Digital marketing is a field in which things change rapidly, from one day to the next, and to keep pace, you must be constantly informed. At SEOLITTE, we focus on quality, documented information, which is why we have a library to which we are constantly adding the newest book titles. We decided to recommend good

In this article, you will find the best digital marketing ideas. However, we at the SEOLITTE agency have undertaken to provide digital marketing services with results, and for 9 years, we have been working to achieve tangible results for our clients: website traffic increased, an increasing number of leads, and a constantly increasing number of

The loading speed of your website is a key factor for a good conversion, but also a good ranking in the search engine charts. What’s more, if your site takes more than 4 seconds to load, 79% of those who have visited it will not return to it. And 52% of those who shop online

Google Search Console (GSC) is a tool that monitors how Google sees your website and helps you optimize your organic presence in search engine rankings. It is provided free of charge by the Google search engine and facilitates the SEO optimization of your website. Also, Google Search Console is where the search engine sends you

Social Media Marketing represents promotional actions on social networks such as Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest, etc., which aim to create a trusting relationship with your brand’s target audience. Building social media messages, posting text and images, responding to customer messages, posting regularly to social media communities, and hosting live events all bring you

Market segmentation is the process of dividing your target audience into several homogeneous groups that will perceive your messages in relatively similar ways. Your business will attract more and more customers, and the campaigns you do will bring you the best results if you target an audience that has a real need for your product

Online it is perhaps more important than offline to understand what promotion strategy the competition has approached, to be able to get ahead of them in organic searches, on social media, and subsequently get better results on the sales side. The analysis of the competition will help you to identify the strengths and weaknesses of

Social media activity must be thoroughly planned and prepared to serve a business’s promotion plans. However, the difference between a professional presence on social networks and a mediocre one lies in the engagement of the public. So a good SMM requires a keen sense of communication, a genuine connection with the target audience, empathy with

Let’s start with the steps to create your ad account: We go to business.facebook.com. We log in with Facebook. We create a Business Manager. We create an advertising account. We enter the card data. Tick “I am advertising for business purposes”. From business.facebook.com/adsmanager, we are ready to set the ad. Create your ad account We

Vision is the de facto essence of business. What is a vision? idea essence philosophy the nature of the business forecasts direction compatibility. Vision rules: Laconicism – no one has time to listen to extended visions. Connection with business – of course, each of us can be moralistic and pathetic, but the vision must be

Yoast SEO for WordPress is a plugin dedicated to the SEO optimization activities of the site. This tool incorporates the parts of technical SEO, On-page SEO, and Off-page SEO. The main advantage of this module is that it helps you with the SEO optimization part of your site, even when you have a minimum of

Successful brand communication is done only strategically, being based on some well-defined and impeccably achieved objectives. We at SEOLITTE offer brand creation services and branding consultancy bundled with dedicated digital marketing. Precisely to ensure the convenience of the clientele, we decided to provide integrated online marketing services with branding and graphic design. How does the

The online marketing strategy is a coordinated and complex action plan, with general marketing measures, which determine the promotion plans on online channels: Facebook, Instagram, YouTube, Twitter, Google, and the network of Google partner sites, own website, news sites, SEO, Google Ads, Yandex Direct, Newsletters, and more. The design of a marketing strategy includes the

If you have a business that needs visibility and promotion, online advertising should be an area of interest to you. Using online advertising, the company conveys to the general or specific public positive and attractive information about its products and services. Short definition: Online advertising (on the internet), also called generic and online marketing, is

A well-designed and well-executed email marketing message reminds former and existing customers, as well as prospects, to visit your website and gives them incentives to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we set up every email marketing campaign with this ultimate goal in

Google is the most popular search engine, used by 92% of Internet users globally. When we talk about promotion on Google, we have in mind 2 directions of operation: PPC Promotion (Google Ads or formerly Google AdWords) – sponsoring your position at the top of Google searches by appearing in paid search engine results on

B2C comes from the English term “Business to Consumer” and refers to the business relationship between companies and consumers. This means that companies focus their services and products on private customers. Unlike B2B, where the emphasis is on companies and corporations and business relationships are the key to success, B2C sales require efficient customer relationship

Search Engine Optimization (“SEO”) ensures that the website can be properly indexed by popular search engines such as Google or Bing. Search engine optimization can deliver higher volumes of website traffic at lower costs than PPC advertising, such as Google Ads or Facebook Ads, and has an average conversion rate of 5-7 times higher than

Yes. The last few years have not been the easiest. The crises continued. And we have learned to promote brands online in recessionary conditions. In the following, we tell you from experience how to do crisis marketing so that it works without fail. Crisis Marketing and SEO Before implementing your marketing plan, think strategically and

Promotion in the field of e-commerce is a must. Keeping yourself in the mind and sight of the target customer is, moreover, a crucial thing that makes the difference between success and failure as an online store, especially when the number of competitors is in exponential growth, and the purchasing power of the population is

If you have been in the hotel business for some time, you already know how important the visibility of your business is, so that you can ensure a continuous flow of guests. Promotion in the hotel industry currently means a continuous and creative activity, because the world of the hotel industry is in a perpetual

Although tourism, in general, has declined due to the pandemic period, with the opening of the borders, medical tourism will flourish again. As the pandemic crisis has hit people’s pockets hard, the attractive price for certain medical services, especially in the dental field, the relatively short time to provide medical services (especially because the supply

If you have been in the B2B business for some time, you probably already know that making sales to other businesses is one of the biggest challenges for the marketing and sales department. In the case of these sales, the decision-making period can be as long as a few months to years, sometimes. Besides, the

Have you decided to launch an online beauty business? Then you probably already know that you have a pretty healthy competition in this niche, and you need to get ahead with various memorable digital promotion strategies and techniques. You have to choose those tools that will improve your brand’s popularity and help you position yourself

If you own a business in the pharmaceutical industry, you surely know that the drug product is unique and requires a customized approach that is in line with the niche ethics, because the drug is not bought for pleasure and not for free. It is a prescription market and not a purchase market, and in

If you own a HoReCa business, you certainly know how important quality marketing is for the maximum visibility of your brand. We have compiled in this article the top tips for digital promotion of your business, from the 9-year practice of the online marketing agency SEOLITTE. Online promotion tips for HoReCa Use marketing stories: Remind

If you own a business in the field of tourism, be it a travel agency, a hotel, an agro-tourism boarding house, or a winery, you have certainly had a lot to think about how to make an effective and lasting promotion strategy. Successful tourism promotion techniques The tourism business is quite specific when it comes

If you own or promote a business in the IT industry (software and IT services), you certainly know that attracting customers is a laborious, long-term activity that requires a lot of persuasion work. Currently, in Romania alone, there are over 17 thousand IT companies, and to make your company’s voice heard and taken into account,

Do you have an architecture or interior design firm? We know how to promote it in the digital environment. We have been promoting architecture and interior design offices for more than 9 years, and in the following, we discuss the digital promotion strategies that have worked for SEOLITTE clients. This article will undoubtedly serve as

Certainly, making good sales in real estate is one of the most complicated tasks a sales and marketing person can have. Conversely, whether you want to promote a real estate agent or you are a developer looking for the right marketing strategy, a single sale can cover your budget invested in digital promotion in a

The impact of social signals on SEO has been talked about for many years. But how much does social media affect your site’s rankings? Let’s find out in the article below. SEO vs. SMM: SEO increases the visibility of a website in search engines to get more traffic. SMM uses social media sites to increase

William Penn: “Time is what we want most, but what we use worst.” Time Management Definition: The predictable control an individual can exercise over a series of events. Time flies… even when you worry about wasting time, you still waste time 🙂 It’s not for nothing that they say that time is the most important

Short Definition: What exactly is a ranking factor? Ranking factors describe the criteria that search engines apply when evaluating web pages to compile search results rankings. Ranking factors can refer to a website’s content, technical side, user experience signals, backlink profile, or any other characteristics that the search engine considers relevant. Understanding ranking factors is

Copywriting is the art of persuasion in words. Especially to persuade the public to buy what you have to offer or to resonate with your message. Moreover, good copywriting work can be measured quite clearly online: in clicks, shares, and views. But what are the characteristics that turn a plain text into a selling one?

In this article, we talk in advanced mode about an off-page SEO done by the book, namely, about the accumulation of backlinks through creative ways of white hat SEO. But before we get into the complicated stuff, let’s review the basics. So what is Off-Page SEO? Off-page SEO represents all the actions performed on other

The SEO strategy is the plan for organizing and promoting a website, which helps search engines (such as Google) understand what a business is about and rank it in the top organic search results for relevant business keywords. The SEO specialist optimizes the site to position itself in the first place in the SERP and

In this article, we will present the most important elements of On-Page SEO, and we will offer you suggestions for optimizing them for maximum benefits on the SEO side. So, the main elements of On-Page SEO are: 1) Meta tags; 2) Headings; 3) Optimized images; 4) Links structure; 5) Anchor texts; 6) Site loading speed.

In the following, we will illustrate some advanced SEO settings: elements related to the technical side of SEO. The examples in this article are for WordPress implementations. Yoast SEO is the plugin used, which we recommend for easier handling of these settings in WordPress, without having to write lines of code: Use the .htaccess tool

What awaits us in the field of SEO? What is the winning strategy this year? Below we have compiled the top elements that will influence our SEO campaigns in 2023: The use of artificial intelligence (AI): both on one side (Google uses the power of AI in its Rankbrain algorithm) and on the other side

Steps to create a website: How do we create a website? Information collection (online and offline research) Business plan and website structure planning (Project Manager) Creating Design and UX – a unique template for each page (Web Designer and Dev) Choosing the right CMS for your site type (such as WordPress or Joomla), and working

What is Customer Care? This is how people are treated when they interact with a brand. This includes all experiences with the company and its employees: before, during, and after the acquisition. Some global statistics on how important customer care is: -51% of customers / potential customers do not return to the company with which

In this article, we aim to reveal to you the steps to promote yourself online in other markets (to be able to successfully export your products and services). In the following, you will receive the strategy for an effective and effective promotion when you have decided to increase your customer base. We also chose those

Capitalize on the personal impact of Social Media accounts Think of social networks as you think of traditional networks: Get to know other people, giving them value (help, information), and they will naturally want to know about you and what you do. On Twitter, Instagram, Facebook, and LinkedIn, there are almost 2 billion users in

Definition: Key Performance Indicator or KPI is a performance appraisal tool that illustrates the degree of achievement of the desired parameter. When we talk about the performance indicators of a site, we are interested in how well it achieves its goals of collecting monthly leads for our site. Of course, we can calculate both micro-conversions

Various types of content have their place on a website; however, it is worth mentioning here that, for quality SEO, let’s not forget that search engines attract the most attention to the written text. What is the connection between SEO and content? Without textual content, there is practically no SEO. Or, SEO is a branch

New to SEO? Wondering how it works and what counts in optimizing a website? You are in the right place! If this topic piqued your interest, it means that you are a person who wants to be better at what you do, because you invest in yourself and your education. You’ve probably read about SEO

We note with sadness how many resources are spent on filler content. Yes, everyone knows that SEO requires content. So be content! But aren’t you already tired of advertorials like “What is SEO and how is it useful?” and “X steps to building an SEO strategy”? Even sadder is when useless content is created for

What is Google My Business? If you carry out your activity in a certain locality, the free tool from Google – Google My Business (GMB) is very handy. GMB helps you maintain your online visibility. In addition, with the help of this tool, you can promote your name. When the user types keywords relevant to

Astăzi, pentru cumpărători, recomandările de la prieteni și opiniile experților sunt mai semnificative. Publicitatea directă se estompează treptat, în fundal. Funcționează în continuare, dar cumpărătorii sunt mai interesați de informațiile veridice de la consumatori.

Creating relevant website text may seem like a no-brainer or an unqualified freelance activity. Nothing is more false! Attractive, engaging, and engaging writing often requires theoretical, journalistic, and creative writing skills. Let’s not risk creating texts for the sake of filling the pages. Here are the steps you can take to create authentic content for

As we are constantly researching everything that marketing means, we also studied big companies, such as Facebook, LinkedIn, Dropbox, and Airbnb. They have not become worth tens or hundreds of billions of dollars and are still growing so fast with a single moment of inspiration. Behind these ideas with exponential effect was a very well-developed

The economic crises have been going on for several years, but they have a solution. Let’s see how we help businesses overcome financial bottlenecks through digital promotion! 1.  Strategic thinking – the guarantee of avoiding an imminent crisis We may not invent the bicycle if we remind you of the imminent need to think strategically

Definition: Conversion = “changing one value into another” Online conversion is a tactic you use to turn your potential customers into regular customers. Conversions can be of 2 kinds: macro and micro-conversions. EXAMPLES OF MACRO-CONVERSIONS: Purchase of a product Subscription to a service Obtaining a Prospect/Lead (potential sales opportunity). EXAMPLES OF MICRO-CONVERSIONS: Subscribe to the

Do you own a dental clinic? Then we know you need a steady stream of new and old customers. We have a long experience of promoting dental practices, and we are aware of the high costs of maintaining one. That’s exactly why we decided to give you a step-by-step guide on how to promote a

Choosing a major has become such a complex and controversial topic that it is often considered the deciding factor for career success or failure. Any recent high school graduate will ask themselves the question: “If I choose an X major, where will I be able to work next?” An ideal job for a recent college

Nowadays, having a good product is no longer a guarantee of success. In our complex world, with extensive competition in virtually every niche, promotion is the key to the visibility and even existence of your business. Today, you simply cannot disappear from the market, and newer promotion means disseminating your message in all available media:

If you own a strength club, this article will bring you up to date with the latest trends in online sports promotion. In the following, I have explained in detail which communication channels to use and how to correctly construct your messages to give on each of them. Website We have to start with a

SEO has always been about keywords, of course. Over the years, search engine algorithms have become more sophisticated, and just “having the right keywords” in your content is no longer nearly enough to get you ranked well in Google. Be that as it may, these phrases and words remain the skeleton on which we base