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SEO Expert Qualities: How Do You Know This Job Fits You?

It is true that recently promotion agencies, freelancers, and so-called online marketing specialists appear like mushrooms after the rain, invading the market with all kinds of offers and services of various quality. But, as each of us has our person and individuality, it is with the job of an SEO specialist: you need certain character

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Servicii SEO România

SEO Reluctance: Why do some businesses don’t believe in the power of organic Google promotion?

I’ve been doing SEO for 8 years and I’ve seen a lot of reluctance towards this field, which, it’s true, has dissipated over time. However, it remains a reality that businesses are throwing enormous budgets at sponsorships in Social Media, and when it comes to SEO campaigns, budgets remain relatively reserved, and the decision-making period

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Servicii SEO România

Negative SEO: How realistic is it that someone will sabotage your optimization efforts using these techniques?

Yes, negative SEO exists, and it works. And yes, it can do real damage to your site, even going as far as getting penalized. But wait a minute! I didn’t say that to scare you. I’ve outlined only the most dramatic scenario so that you are aware of it. Until the penalty, your competitor has

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How to Control the Activity of Your Digital Marketing Agency

A good marketing strategy cannot be based on deception—lies always come with a price. However, nothing is “born” perfect. Every successful campaign is carefully shaped and refined to achieve the desired outcome. Have you ever left home intending to buy something, only to end up purchasing something completely different? Did you feel like you were

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E-commerce SEO Strategies: A Good SEO for Your Online Store Will Bring You Many Customers

Do you want to know the best SEO strategies for e-commerce? But how do you get your business seen in a world that has suddenly turned to selling online? You create an online store. Moreover, although in recent years an online presence has become increasingly important for the visibility of businesses in the market, it

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Duplicate Content and SEO: Why Doesn’t Google Accept Duplicate Content?

Duplicate content and SEO have a long history together. If you care in any way about the SEO side of your website(s), you’ve already heard that duplicate content can be a roadblock to your Google rankings. Incidentally, the team at Google says: “We try hard to index and display pages with distinct information.” That means

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Triggered commercial messages

Facebook Ads Administration: Facebook Ads Services

Facebook is a social network primarily designed for relaxation and connecting with family, friends, and acquaintances. However, it also offers access to a massive audience—people from various professions and interests who can be effectively targeted to buy from you through precise and strategic advertising. With Facebook Ads management, you can run targeted ads on Facebook,

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Increasing Sales in the Online Store: How to Boost Your Online Sales

Are you looking to increase sales in your online store? Do you want to make more sales using the right online marketing tools and techniques? This article will provide you with the best online sales strategies to help you continuously scale your business. Consistently making sales and increasing the average order value are not easy

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Analyzing the Competition and Identifying Your Unique Online Offer

In the online space, competition analysis differs from traditional offline methods. The digital environment is more transparent and offers numerous tools that provide insights into how competitors promote their brands and what strategies they use for growth. Additionally, online platforms allow users to compare prices easily and read real customer feedback. Let’s explore how to

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Performance Indicators of an Online Campaign

A Key Performance Indicator (KPI) is a measurable value that evaluates how effectively a specific goal is being achieved. It also helps determine the efficiency and speed of reaching desired outcomes. In today’s digital world, organizations rely heavily on KPIs as part of their growth strategies. The right KPIs depend on your industry, business goals,

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Black Friday SEO Strategy: Maximize Your Sales & Visibility

Year after year, Black Friday represents an opportunity to significantly increase your turnover, boost the visibility of the brand you are promoting, and enhance interaction with your website. A series of real discounts and quality advertising can help you generate sales at a high rate within a limited period—provided you have a solid Black Friday

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Mesajele comerciale cu trigger

Advertising on Social Media

The SEOLITTE agency offers Social Media services tailored to the latest trends! Here’s our workflow for promoting brands on social networks: Market analysis and creation of a customized marketing strategy that highlights the brand’s unique selling points and aligns with the target audience’s preferences. Development of a content calendar and editorial plan. Creation of professional

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Types of Useful Texts in SEO Copywriting: Tips and Tricks for Each

SEO copywriting is a relatively new discipline, consisting of two key elements: SEO (Search Engine Optimization) – optimizing content to appear in organic search results on Google, Bing, and other search engines. Copywriting – crafting texts designed to sell a product or service. Thus, SEO copywriting refers to the type of content created to ensure

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On-Page SEO Guide: How to Optimize Your Website Effectively

On-page SEO involves optimizing various elements of your website to align with search engine requirements, ultimately improving rankings and visibility. Follow this guide for the best website optimization tips and see real results fast! Key On-Page SEO Elements to Optimize Meta Tags (Title & Meta Description) Image Alt Tags Structured Data – Schema.org Breadcrumb Navigation

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SEO tool suite that will simplify your SEO work. What automations can be done in SEO?

What do we mean when we talk about automation in SEO? Automating the optimization of a website can be understood in two ways, namely: Have a robot do almost all the work for you; Use tools and methods to complete your SEO tasks faster. Well, in this article we will discuss in detail the second

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contentul digital 2023

What Kind of Digital Content “Diet” Are You Following?

We know this question may sound strange to you, and you may not have heard of this concept yet, but marketers are increasingly talking about the need to streamline the information selection filters that reach potential customers. It’s just that, regardless of the work and effort put in, consumer behavior mostly depends on the inspired

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Top SEO Influencers to Follow

Rand Fishkin – Co-founded Moz, a company that initially focused exclusively on SEO. Rand has been in this field practically since its inception. Fishkin became especially known for Whiteboard Friday—an educational and entertaining YouTube show about SEO, with weekly appearances. 2.Brian Dean is the mastermind behind Backlinko.com, a highly valuable resource for SEO beginners as

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Analysis of Online Marketing Trends

1. Content Marketing This working technique aims to create only content that both search engines and potential buyers/customers will constantly need. It’s about: Deep analysis Research Case studies Well-documented information Interactive articles Very easy-to-understand schematics and diagrams Infographics And so on. 2. A/B Testing for the Website An A/B test is an experiment that uses

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Customer Typology and How to Sell to Each Type of Customer

Do you want to start making better and better sales? Then this article is for you. We’ll review customer typologies and how to speak the customer’s language, depending on the category they belong to. Some basic rules on which to focus your interaction with potential customers: Give them space, don’t “get into their soul” as

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CMS Platforms: Comparison of the Most Popular Content Management Systems

CMS platforms are content management systems for creating websites and managing their content. The platform is installed on a server connected to a domain name. The existence of these CMSs ensures that site content management is done through easy-to-use, accessible tools that do not require much programming knowledge. Another advantage is that a CMS saves

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Google Discover: What it is and How to Optimize Your Site for It

Google Discover is an invention of Google, designed to serve people content of interest in chronological order (with an emphasis on the newest), without being asked. It appears in the Chrome window on mobile devices and is a great opportunity to show your content to people with an affinity for the topics you cover. So,

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Instagram Promotion: How to Get More Success and More Sales?

Instagram recorded an impressive 2 billion monthly active users. Such a successful platform can and should be used as a sales-generating tool for businesses in various niches with a professional Instagram account. We are talking about a visual platform, with a lot of emphasis on quality images, where authentic photography sells. Starting from this truth,

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What is Digital Marketing and How Does It Work?

Digital marketing represents the creation and dissemination of content on digital communication channels: websites, social networks, mobile applications, email, etc., and promoting that content using a wide variety of paid media or owned media strategies, such as SEO, SEM, pay-per-click advertising, content distribution, social media, and email marketing. The Importance of Digital Marketing Is Given

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Commercial Messages with Triggers. Influence or Correctness

Have you heard of the word trigger? Maybe you bumped into it when you went to a therapy session or perhaps in some Hollywood production. This word is increasingly used in the media space and emphasizes situations where a specialist uses certain influence mechanisms to “catch” the consumer or potential client in their sales funnel.

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How to set up Google Search Console (formerly Webmaster Tools)

Google Search Console (GSC) is a tool that monitors how Google sees your website and helps you optimize your organic presence in search engine rankings. It is provided free of charge by the Google search engine and facilitates the SEO optimization of your website. Also, Google Search Console is where the search engine sends you

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Social media manager: what does this job mean and what does he do?

Social Media Marketing represents promotional actions on social networks such as Facebook, Instagram, LinkedIn, TikTok, Pinterest, etc., which aim to create a trusting relationship with your brand’s target audience. Building social media messages, posting text and images, responding to customer messages, posting regularly to social media communities, and hosting live events all bring you closer

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How to Analyze Your Target Audience’s Online Behavior

Market segmentation is the process of dividing your target audience into several homogeneous groups that will perceive your messages in relatively similar ways. Your business will attract more and more customers, and the campaigns you run will bring you the best results if you target an audience that has a real need for your product

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Social Media Editorial Plan: Creation Steps and Helpful Tips

Social media activity must be thoroughly planned and prepared to serve a business’s promotion plans. However, the difference between a professional presence on social networks and a mediocre one lies in the engagement of the public. So, good SMM requires a keen sense of communication, a genuine connection with the target audience, empathy with their

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Yoast SEO – What is it and How to Set it Up Properly for Good SEO for WordPress?

Yoast SEO for WordPress is a plugin dedicated to the SEO optimization activities of the site. This tool incorporates technical SEO, On-page SEO, and Off-page SEO. The main advantage of this module is that it helps you with the SEO optimization part of your site, even when you have minimal knowledge in the field. Yoast

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Graphic design services and brandbook creation

Successful brand communication is done only strategically, being based on some well-defined and impeccably achieved objectives. We at SEOLITTE offer brand creation services and branding consultancy bundled with dedicated digital marketing. Precisely to ensure the convenience of the clientele, we decided to provide integrated online marketing services with branding and graphic design. How does the

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Marketing Strategy

The online marketing strategy is a coordinated and complex action plan, with general marketing measures, which determine the promotion plans on online channels: Facebook, Instagram, YouTube, Twitter, Google, and the network of Google partner sites, own website, news sites, SEO, Google Ads, Yandex Direct, Newsletters, and more. The design of a marketing strategy includes the

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Online Marketing and Advertising: Useful Tips and Solutions

If you have a business that needs visibility and promotion, online advertising should be an area of interest to you. Using online advertising, the company conveys to the general or specific public positive and attractive information about its products and services. Short definition: Online advertising (on the internet), also called generic and online marketing, is

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E-mail Marketing (Business Promotion Through Newsletters)

A well-designed and well-executed email marketing message reminds former and existing customers, as well as prospects, to visit your website and gives them incentives to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we set up every email marketing campaign with this ultimate goal in

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B2C Marketing: The Best Ways of Online Promotion

B2C comes from the English term “Business to Consumer” and refers to the business relationship between companies and consumers. This means that companies focus their services and products on private customers. Unlike B2B, where the emphasis is on companies and corporations and business relationships are the key to success, B2C sales require efficient customer relationship

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Marketing for the Beauty Industry: From Beauty Salons to Cosmetics

Have you decided to launch an online beauty business? Then you probably already know that you have pretty healthy competition in this niche and need to get ahead with various memorable digital promotion strategies and techniques. You have to choose those tools that will improve your brand popularity and help you position yourself correctly. Whether

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Ideas for Promoting a HoReCa Business: Restaurant, Catering

If you own a HoReCa business, you certainly know how important quality marketing is for the maximum visibility of your brand. We have compiled in this article top tips for the digital promotion of your business, based on the 8-year practice of the online marketing agency SEOLITTE. Online Promotion Tips for HoReCa Use marketing stories:

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Time Management When You Have a Job in the Virtual Environment

William Penn: “Time is what we want most, but what we use worst.” Time Management Definition: The predictable control an individual can exercise over a series of events. Time flies. Even when you worry about wasting time, you still waste time. It’s not for nothing that they say time is the most important source of

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Top 10 Ranking Factors in Google

Short Definition: What exactly is a ranking factor?Ranking factors describe the criteria that search engines apply when evaluating web pages to compile search results rankings. Ranking factors can refer to a website’s content, technical aspects, user experience signals, backlink profile, or any other characteristics that the search engine considers relevant. Understanding ranking factors is a

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2023 SEO trends

How Do You Reconcile Texts That Sell with Those for SEO?

Copywriting is the art of persuasion through words, especially to convince the audience to buy what you offer or to resonate with your message. Moreover, good copywriting can be measured quite clearly online: in clicks, shares, and views. But what are the characteristics that turn plain text into a selling one? Relevance Persuasive writing Authenticity

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Practical Tips for Finding Sources of Backlinks: 18 Unique Methods

In this article, we talk in advanced mode about an off-page SEO done by the book, namely about the accumulation of backlinks through creative ways of white hat SEO. But before we get into the complicated stuff, let’s review the basics. So what is Off-Page SEO? Off-page SEO represents all the actions performed on other

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Technical, Advanced SEO: How to Make Impactful Settings

Below, we will illustrate some advanced SEO settings, focusing on the technical aspects of SEO. The examples in this article are specifically for WordPress implementations. For easier management of these settings without coding, we recommend using the Yoast SEO plugin. Use the .htaccess Tool to Prevent Duplicate Links The .htaccess file can help manage URL

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Design and UX: How to Create High-Converting Websites

Steps to Creating a Website Building a website involves several key steps: Information Gathering – Conduct online and offline research to understand the target audience and industry trends. Business Plan & Website Structure – Define goals, plan the site’s structure, and outline key features (Project Manager). Design & UX Creation – Develop a unique, user-friendly

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Customer Care: How to Keep Your Customers Happy

What is Customer Care? Customer care refers to how a company interacts with its customers—before, during, and after a purchase. It encompasses every experience a customer has with the brand and its employees, shaping their overall perception. Why is Customer Care Important? (Key Statistics) 51% of customers never return after a negative experience. 66% of

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How to Promote Your Business Online in Other Countries

Expanding your business internationally requires a well-planned online marketing strategy. This guide will show you how to effectively promote your brand in global markets, even with a limited budget. Let’s dive into the essential steps for a successful international digital marketing campaign. Understand Your Target Market Before promoting your business in a new country, research

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Online Networking: How to Stay in Touch with Key People

In today’s digital world, networking isn’t just about meeting new people—it’s about staying connected in a meaningful way. Social media and online tools provide endless opportunities to nurture relationships, but only if approached with intention and authenticity. Here’s how you can effectively maintain and grow your network online. 1. Leverage Social Media for Personal Impact

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Website Performance Indicators: Understanding KPIs for Growth

What Are Key Performance Indicators (KPIs)? A Key Performance Indicator (KPI) is a measurable metric that helps businesses evaluate how effectively they are achieving specific goals. In the context of website performance, KPIs help determine how well a site meets its objectives, such as generating leads, increasing sales, or boosting engagement. KPIs can be classified

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SEO Copywriting: Website Content Types & Optimization

The Role of SEO in Website Content SEO (Search Engine Optimization) is the process of improving a website’s visibility in organic search results. At its core, SEO relies on text-based content to help search engines understand and rank a site effectively. Why is content essential for SEO? Search engines prioritize well-structured, keyword-rich text. Keywords are

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