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Google Ads is a branch of online marketing that aims to improve a website’s visibility through its presence in the paid search engine results for the keywords chosen by the website owner. In this article, we discuss how to use Google Ads during a crisis to achieve maximum results. The strengths of Google Ads are listed: It allows

It is true that recently promotion agencies, freelancers, and so-called online marketing specialists appear like mushrooms after the rain, invading the market with all kinds of offers and services of various quality. But, as each of us has our person and individuality, it is with the job of an SEO specialist: you need certain character

I’ve been doing SEO for 8 years and I’ve seen a lot of reluctance towards this field, which, it’s true, has dissipated over time. However, it remains a reality that businesses are throwing enormous budgets at sponsorships in Social Media, and when it comes to SEO campaigns, budgets remain relatively reserved, and the decision-making period

Want to understand what Crowd Marketing is? The SEO and digital marketing industry is growing rapidly, with new online marketing tools and trends emerging constantly. Over the past few years, Crowd Marketing has evolved significantly—from meaningless spam to a reliable online marketing and promotion service. So, what is Crowd Marketing? Crowd Marketing is a way

Yes, negative SEO exists, and it works. And yes, it can do real damage to your site, even going as far as getting penalized. But wait a minute! I didn’t say that to scare you. I’ve outlined only the most dramatic scenario so that you are aware of it. Until the penalty, your competitor has

A good marketing strategy cannot be based on deception—lies always come with a price. However, nothing is “born” perfect. Every successful campaign is carefully shaped and refined to achieve the desired outcome. Have you ever left home intending to buy something, only to end up purchasing something completely different? Did you feel like you were

Duplicate content and SEO have a long history together. If you care in any way about the SEO side of your website(s), you’ve already heard that duplicate content can be a roadblock to your Google rankings. Incidentally, the team at Google says: “We try hard to index and display pages with distinct information.” That means

Are you looking to increase sales in your online store? Do you want to make more sales using the right online marketing tools and techniques? This article will provide you with the best online sales strategies to help you continuously scale your business. Consistently making sales and increasing the average order value are not easy

What is a brand? What impact does it have on your SEO? What does SEO stand for in a business? First of all, a brand is an experience. That includes the features of your product, the customer service, the looks, the feel, the colors, the emotions. A brand is what first pops into your mind

In the online space, competition analysis differs from traditional offline methods. The digital environment is more transparent and offers numerous tools that provide insights into how competitors promote their brands and what strategies they use for growth. Additionally, online platforms allow users to compare prices easily and read real customer feedback. Let’s explore how to

A Key Performance Indicator (KPI) is a measurable value that evaluates how effectively a specific goal is being achieved. It also helps determine the efficiency and speed of reaching desired outcomes. In today’s digital world, organizations rely heavily on KPIs as part of their growth strategies. The right KPIs depend on your industry, business goals,

The SEOLITTE agency offers Social Media services tailored to the latest trends! Here’s our workflow for promoting brands on social networks: Market analysis and creation of a customized marketing strategy that highlights the brand’s unique selling points and aligns with the target audience’s preferences. Development of a content calendar and editorial plan. Creation of professional

Before discussing the role of SEO in online promotion, we must first clarify that SEO is a key part of digital marketing, specifically SEM (Search Engine Marketing), which includes both SEO and PPC (pay-per-click) advertising. In recent years, SEO has become increasingly important for brands looking to boost sales and revenue. What Is SEO and

SEO copywriting is a relatively new discipline, consisting of two key elements: SEO (Search Engine Optimization) – optimizing content to appear in organic search results on Google, Bing, and other search engines. Copywriting – crafting texts designed to sell a product or service. Thus, SEO copywriting refers to the type of content created to ensure

On-page SEO involves optimizing various elements of your website to align with search engine requirements, ultimately improving rankings and visibility. Follow this guide for the best website optimization tips and see real results fast! Key On-Page SEO Elements to Optimize Meta Tags (Title & Meta Description) Image Alt Tags Structured Data – Schema.org Breadcrumb Navigation

The SEO audit represents a technical, off-page, and content evaluation of the site. It measures the degree of performance on the SEO side and flags all the errors that confuse the site to rank higher in the SERPs of the search engines. It is, therefore, SEO analysis that refers to how well your website is

What do we mean when we talk about automation in SEO? Automating the optimization of a website can be understood in two ways, namely: Have a robot do almost all the work for you; Use tools and methods to complete your SEO tasks faster. Well, in this article we will discuss in detail the second

SEM (also called PPC) and SEO are powerful branches of digital marketing that bring significant traffic to websites from search results on search engines like Google and can exponentially increase your online sales. Combined, these ways of communicating the marketing message can: bring visitors and conversions – 87.7% of searchers do not go beyond the

Certainly, the marketing of health services is a complicated and extremely sensitive field to approach, which contributes to improving the health of the population. Given the fact that it is a service with an immaterial character, related to emotional and extremely sensitive aspects (because it also involves patients’ fear of doctors), constant communication is required,

We know this question may sound strange to you, and you may not have heard of this concept yet, but marketers are increasingly talking about the need to streamline the information selection filters that reach potential customers. It’s just that, regardless of the work and effort put in, consumer behavior mostly depends on the inspired

What is Off-Page SEO? Promoting and increasing the popularity of a website by: writing and publishing advertorials getting banners relevant links for the given site partnerships etc.  These backlinks are built with maximum care (according to a special plan) and the quality of the links thus obtained is monitored. What is Off-Page SEO? 1) getting

What will SEO be like in 2023? If you came to this article by searching on Google, then don’t worry, SEO will not die even in 2023. I mention this fact because I’m sure that in the search results, you also found a few: “Why is SEO dead?”. I want to give you some good

It is probably no longer a surprise to you that in SEO, the results do not appear as soon as you start to optimize but in about 4, 6, or more months. Of course, sometimes you don’t have the patience for this; other times, you may not have the luxury of not having sales for

You are more than determined that entrepreneurship is your path and you want to be as prepared as possible! You have a great business idea and you know for sure that it will work, because you have thoroughly documented yourself, and you are ready to give up a lot to take advantage of the chance

Do you want to start making better and better sales? Then this article is for you. We’ll review customer typologies and how to speak the customer’s language, depending on the category they belong to. Some basic rules on which to focus your interaction with potential customers: Give them space, don’t “get into their soul” as

CMS platforms are content management systems for creating websites and managing their content. The platform is installed on a server connected to a domain name. The existence of these CMSs ensures that site content management is done through easy-to-use, accessible tools that do not require much programming knowledge. Another advantage is that a CMS saves

Google Discover is an invention of Google, designed to serve people content of interest in chronological order (with an emphasis on the newest), without being asked. It appears in the Chrome window on mobile devices and is a great opportunity to show your content to people with an affinity for the topics you cover. So,

Instagram recorded an impressive 2 billion monthly active users. Such a successful platform can and should be used as a sales-generating tool for businesses in various niches with a professional Instagram account. We are talking about a visual platform, with a lot of emphasis on quality images, where authentic photography sells. Starting from this truth,

Have you heard of the word trigger? Maybe you bumped into it when you went to a therapy session or perhaps in some Hollywood production. This word is increasingly used in the media space and emphasizes situations where a specialist uses certain influence mechanisms to “catch” the consumer or potential client in their sales funnel.

The loading speed of your website is a key factor for good conversion and also for good ranking in search engine charts. What’s more, if your site takes more than 4 seconds to load, 79% of those who visit it will not return. Additionally, 52% of online shoppers admit that website loading speed is important

Google Search Console (GSC) is a tool that monitors how Google sees your website and helps you optimize your organic presence in search engine rankings. It is provided free of charge by the Google search engine and facilitates the SEO optimization of your website. Also, Google Search Console is where the search engine sends you

Market segmentation is the process of dividing your target audience into several homogeneous groups that will perceive your messages in relatively similar ways. Your business will attract more and more customers, and the campaigns you run will bring you the best results if you target an audience that has a real need for your product

Social media activity must be thoroughly planned and prepared to serve a business’s promotion plans. However, the difference between a professional presence on social networks and a mediocre one lies in the engagement of the public. So, good SMM requires a keen sense of communication, a genuine connection with the target audience, empathy with their

Let’s start with the steps to create your ad account: We go to business.facebook.com. We log in with Facebook. We create a Business Manager. We create an advertising account. We enter the card data. Tick “I am advertising for business purposes”. From business.facebook.com/adsmanager, we are ready to set up the ad. Create Your Ad Account

Vision is the de facto essence of business. What is a vision? Idea Essence Philosophy The nature of the business Forecasts Direction Compatibility. Vision rules: Laconicism – No one has time to listen to extended visions. Connection with business – Of course, each of us can be moralistic and pathetic, but the vision must be

A well-designed and well-executed email marketing message reminds former and existing customers, as well as prospects, to visit your website and gives them incentives to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we set up every email marketing campaign with this ultimate goal in

Google is the most popular search engine, used by 92% of Internet users globally. When we talk about promotion on Google, we have in mind two directions of operation: PPC Promotion (Google Ads or formerly Google AdWords) – Sponsoring your position at the top of Google searches by appearing in paid search engine results on keywords

B2C comes from the English term “Business to Consumer” and refers to the business relationship between companies and consumers. This means that companies focus their services and products on private customers. Unlike B2B, where the emphasis is on companies and corporations and business relationships are the key to success, B2C sales require efficient customer relationship

Yes. The last few years have not been the easiest. The crises continued. And we have learned to promote brands online in recessionary conditions. In the following, we tell you from experience how to do crisis marketing so that it works without fail. Crisis Marketing and SEO Before implementing your marketing plan, think strategically and

Promotion in the field of e-commerce is a must nowadays. Keeping yourself in the mind and sight of the target customer is, moreover, a crucial thing that makes the difference between success and failure as an online store, especially when the number of competitors is in exponential growth, and the purchasing power of the population

If you own a HoReCa business, you certainly know how important quality marketing is for the maximum visibility of your brand. We have compiled in this article top tips for the digital promotion of your business, based on the 8-year practice of the online marketing agency SEOLITTE. Online Promotion Tips for HoReCa Use marketing stories:

If you own or promote a business in the IT industry (software and IT services), you certainly know that attracting customers is a laborious, long activity that requires a lot of persuasion. Currently, in Romania alone, there are over 17 thousand IT companies, and to make your company’s voice heard and taken into account, you

Do you have an architecture or interior design firm? We know how to promote it in the digital environment. We have been promoting architecture and interior design offices for more than 8 years, and in the following, we discuss the digital promotion strategies that have worked for SEOLITTE clients. For sure, this article will be

Certainly, making good sales in real estate is one of the most complicated tasks a sales and marketing person can have. Conversely, whether you want to promote a real estate agent or you are a developer looking for the right marketing strategy, a single sale can cover your budget invested in digital promotion months in

William Penn: “Time is what we want most, but what we use worst.” Time Management Definition: The predictable control an individual can exercise over a series of events. Time flies. Even when you worry about wasting time, you still waste time. It’s not for nothing that they say time is the most important source of

Short Definition: What exactly is a ranking factor?Ranking factors describe the criteria that search engines apply when evaluating web pages to compile search results rankings. Ranking factors can refer to a website’s content, technical aspects, user experience signals, backlink profile, or any other characteristics that the search engine considers relevant. Understanding ranking factors is a

Copywriting is the art of persuasion through words, especially to convince the audience to buy what you offer or to resonate with your message. Moreover, good copywriting can be measured quite clearly online: in clicks, shares, and views. But what are the characteristics that turn plain text into a selling one? Relevance Persuasive writing Authenticity

In this article, we talk in advanced mode about an off-page SEO done by the book, namely about the accumulation of backlinks through creative ways of white hat SEO. But before we get into the complicated stuff, let’s review the basics. So what is Off-Page SEO? Off-page SEO represents all the actions performed on other

The SEO strategy is the plan for organizing and promoting a website. It helps search engines (such as Google) understand what a business is about and rank it in the top organic search for relevant business keywords. The SEO specialist optimizes the site to position it in the first place in the SERP and to

In this article, we will present the most important elements of On-Page SEO and offer suggestions for optimizing them for maximum SEO benefits. The main elements of On-Page SEO are: Meta tags Headings Optimized images Link structure Anchor texts Site loading speed. Meta tags: Each CMS (content management system) has special fields for meta tags.

Below, we will illustrate some advanced SEO settings, focusing on the technical aspects of SEO. The examples in this article are specifically for WordPress implementations. For easier management of these settings without coding, we recommend using the Yoast SEO plugin. Use the .htaccess Tool to Prevent Duplicate Links The .htaccess file can help manage URL

What awaits us in the field of SEO? What is the winning strategy this year? Below we have compiled the top elements that will influence our SEO campaigns in 2023: The use of artificial intelligence (AI): both on one side (Google uses the power of AI in its Rankbrain algorithm) and on the other side

Steps to Creating a Website Building a website involves several key steps: Information Gathering – Conduct online and offline research to understand the target audience and industry trends. Business Plan & Website Structure – Define goals, plan the site’s structure, and outline key features (Project Manager). Design & UX Creation – Develop a unique, user-friendly

What is Customer Care? Customer care refers to how a company interacts with its customers—before, during, and after a purchase. It encompasses every experience a customer has with the brand and its employees, shaping their overall perception. Why is Customer Care Important? (Key Statistics) 51% of customers never return after a negative experience. 66% of

Expanding your business internationally requires a well-planned online marketing strategy. This guide will show you how to effectively promote your brand in global markets, even with a limited budget. Let’s dive into the essential steps for a successful international digital marketing campaign. Understand Your Target Market Before promoting your business in a new country, research

What Are Key Performance Indicators (KPIs)? A Key Performance Indicator (KPI) is a measurable metric that helps businesses evaluate how effectively they are achieving specific goals. In the context of website performance, KPIs help determine how well a site meets its objectives, such as generating leads, increasing sales, or boosting engagement. KPIs can be classified

The Role of SEO in Website Content SEO (Search Engine Optimization) is the process of improving a website’s visibility in organic search results. At its core, SEO relies on text-based content to help search engines understand and rank a site effectively. Why is content essential for SEO? Search engines prioritize well-structured, keyword-rich text. Keywords are

New to SEO? Wondering how it works and what matters in optimizing a website? You’re in the right place! If this topic has piqued your interest, it means that you are someone who wants to improve at what you do by investing in yourself and your education. You’ve probably read about SEO before and maybe

We note with sadness how many resources are spent on filler content. Yes, everyone knows that SEO requires content. So, be content! But aren’t you already tired of advertorials like “What is SEO and how is it useful?” and “X steps to building an SEO strategy”? Even sadder is when useless content is created for